FREE Halloween Marketing Tips, Ideas, and Inspiration

It’s that time of year!  Halloween is the first major holiday where most businesses start thinking about ramping up their marketing.  During this last quarter can mean sink or swim for most companies as this is the busiest time of year and generates the most revenue – in some cases it can be quite the substantial portion of yearly income.  That being said, there certainly is a lot of pressure to do well before the year’s end.  One of the first steps of filling up that sales funnel is to start with marketing.

Marketing Sales Funnel

For Halloween and the month of October you can get pretty creative as this is the most relaxed holiday month of the quarter.  It can be pretty playful and interesting.  If Halloween isn't really your thing, you can still do a witty fall or autumn seasonal message.

 

HALLOWEEN AND FALL SLOGANS

Fun Halloween/October Sales and Advertising Slogans:

Fall Back Into Savings

Spooktacular Deals

Resurrect Your Client List

Deals So Good They Are Downright Scary

These Offers Have Real Spirit

Halloween Isn’t Just For Candy Anymore

Here’s A Real Treat

We’re Slashing Prices

Monster Madness Sale

Hurry Before These Deals Fly By

Don’t Be Haunted By Regret – Get Your Savings Early

Make Room On Your Broom – We’re Having A Sale

Every Mummy Loves A Good Sale

Raise Your Spirits With These Exceptional Deals

Savings Worth Screaming About

A Sale So Good, It’s Downright Spooky

Sales This Good Are Brutal

Bloody Good Sales Event
Fangtastic Deals
Photo BOO-th Contest

Fall/Autumn Sales and Advertising Slogans:

Fall Back Into Savings

Don’t Fall Behind This Year

A Harvest Of Discounts

Bushels Of Savings

October Fest

Fall Fest

Leaf It To Us – Check Out Our Fall Discounts

Fall Savings That Aren’t Too Corny

Rake In The Fall Savings

Leaves Aren’t The Only Thing Falling Around Here

The Fall Spectacular Is Here

Falling Leaves And Falling Prices

Carve Out Some Great Deals At __________

HALLOWEEN WEBSITE UPDATE

Nothing could be more inviting to clients than a few relevant holiday images on a website.  This shows two things: 1. The thoughtfulness of their experience, and 2. Shows your website is not stagnant, but fresh, vibrant, and current.  You can do something like a simple website header,  update your logo with a festive twist, or sprinkle holiday images, banners, or promotional messages throughout your website.  Pairing your particular holiday styles with your brand gives a solid brand awareness that keeps the familiarity of who you are yet keeps you up to speed with current market trends.  You can also create special holiday landing pages that are not navigable by your website menu and can ONLY be accessed with a direct link – this keeps your current holiday traffic separate from your marketing efforts and is a great way to gauge success rates with target marketing.  You can even put forms on your landing pages for specials, discount codes, upcoming events, or contest sign-ups.  Want to offer a freebie?  Create a landing page where potential clients have to enter in their contact information before being forwarded to the appropriate freebie page, it is a great way to expand your client base!

 

HALLOWEEN GRAPHICS

Simple, yet so effective!  Custom graphics designed to promote your business can be used either internally on your own website or externally on partner websites.  Internet graphics and banners can highlight specials, events, membership deals, and holiday discount codes.  External banners on partner websites can help you stand out above your competition and grab potential client attention before they are lost in holiday sales no man’s land…

HALLOWEEN SOCIAL MEDIA MARKETING

Nothing screams fun interaction as much as social media!  Give your platforms a refresh on the holidays with a quick update.  Don’t have the time or budget for all of your social media outlets?  Just update the ones you have the best response rates on.  Facebook beats out all other social media by far, but if you are checking out your marketing analytics, you will know which one is a better fit for a holiday punch.  Facebook is also a more casual social outlet, so fun holiday graphics are welcomed by users where they don’t take things too seriously and you get the “sharing is caring” effect.  When users see a product or service they love, they are not afraid to share it to their list is a “got to have” this holiday.  Also, don’t forget to add any fun holiday pictures from “around the office” – people really enjoy seeing the “real life faces” behind companies, and it really adds that human touch we can all connect with.

HALLOWEEN EMAIL MARKETING CAMPAIGN

The absolute best source for sales are through the clients you have already won over, and can continue to win over with repeat business.  Past clients are an excellent place to start for your best deals, discounts, and promotions as a simple “thank you for your business” and you can send them exclusive deals or discount codes via an email marketing campaign.  You can also send out a holiday message to your clients to just touch base and keep up your brand awareness.  If you are updating your blog frequently (and we know you are, right?), you can pair those blog posts with your newsletter to draw clients back to look at what your company has to offer, or to establish yourself as a knowledgeable industry leader with informative articles.

HALLOWEEN PRINT MARKETING

Never underestimate the power of print!  Even in the digital world, print marketing is NOT dead!  Most companies today use some form of print marketing, and you can easily customize your promotions to include specific holidays, including flyers, tri-fold brochures, postcards, letters, signs or banners.  If you are looking for a little marketing inspiration, please feel free to check out Targeting Pro’s Marketing Design Gallery to see our past projects, it is a great starting spot to get those creative juices flowing!

HALLOWEEN PHOTOGRAPHY

For some companies, graphics may not cut the mustard, and product photos are what gets you in the green for the holidays.  We have done photography for real estate, food products, baked goods, gardening/landscape, construction, and more!  If your goods or services are tailored for the seasons, then your marketing should be, too!  Remember, a picture is worth a thousand words, and if you are not including relevant/valid images to your marketing routine, your may be missing out!

HALLOWEEN BLOG CONTENT CREATION

We know how difficult it can be to keep up fresh, relevant content on your blog, but we can not stress enough how important it is to gain exceptional organic traffic.  Pairing your blog to push traffic to your website and appropriate corresponding pages is an excellent way to get organic traffic two-fold.  Write relevant articles pertaining to your business, including what types of problems your company solves, what types of services you offer, who is your target audience, answer some of the more common questions your clients have, highlight products, etc.  Writing blog content and placing complimenting images to your articles will also help boost you in the search engines where new clients can find you.  You can also repurpose these articles if you are planning on releasing holiday newsletters to send your updated information to your client base.

HALLOWEEN/HOLIDAY DEALS:

Let’s face it… EVERYONE loves a good deal!  (Hey, we’re no exception.)  When companies are fighting for client attention during the busy holiday season, things can get pretty intimidating (especially for small business owners).  Time to sit down and hammer out what kinds of deals you can afford to give to your best clients or to attract new clients.  Remember what we said about past clients being your best source for repeat business?  Why not give them an exceptional deal?  You can easily create a past-client-only special that goes directly to them in hopes you can win them over again during the holidays.  Targeting new clients?  Create a special coupon code or landing page for your print/digital marketing to help you track how well your efforts are paying off and how much new business is being brought in.

Now in thanks for being so patient throughout this blog post, please click here for Targeting Pro Marketing's exclusive Halloween Discount!

Click To Redeem Your Halloween Marketing Discount >>

Happy Hauntings!



Mark and Christine Barber
Targeting Pro Marketing
Your Ticket To Virtual Freedom 
Virtual Assistant | Web/Graphic Designer | SEO | Drone Photographer | Social Media Expert
Phone: 352-553-8739

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Facebook Contests - What To Avoid For Your Fan Page Promotions

How To Get Your Facebook Fan Page Shut Down – Run A Contest The Wrong Way

 Facebook Contests:

We have all seen them, win a diamond ring, post here and enter to win an all expense vacation, like and share this picture to get a free pair of sunglasses… First of all, how many people do you know have ever actually won a Facebook contest like that?  Did you know it is not possible for some companies to even be able to track user activity to win a contest like that?  Facebook does not have the metrics to even allow most interactive features, let alone being able to tell when they happened if they even fell within the contest timeline.  This is not all fun and games, and make no bones about it, Facebook WILL shut down your page.  It is your responsibility to read through the Facebook User License Agreement and know what is allowed for your Fan Page and what is not.  It will not matter how long your Fan Page has existed, how many Fans you have, or how big your corporate name, Facebook WILL shut you down for this offense when you are caught.  (Do not put it past your competition to turn you in, either!)

Facebook App Insights:

Facebook has several systems in place that users can alert them of these spam contests.  So if you are paying to sponsor an ad like this, you are essentially paying to get your Fan Page shut down.  Want to know how well any campaign is doing?  You can check it out in your Facebook Fan Page “App Insights” in the Facebook Developer App. 

Facebook Contest Laws:

Be sure you are also not breaking any local, state, or federal laws with your contest as well.  Prizes that exceed a certain dollar value may have to be bonded.  You may also fall into sweepstakes or lottery laws depending on what type of contest you are running.

Notifying Your Facebook Contest Winner:

How are you notifying the winner of your contest?  You are not allowed to notify the winner with only a status update on your Fan Page.  The safest way to do this is to use a third party application that handles your contest entries for you.  This way you can collect data from your fans, and you can then contact your winner by phone or email from their entry information. 

Be sure to double check Facebook’s Fan Page Guidelines and stay up to date on any changes they make to their User License Agreement or Terms of Service on how to handle your promotions.

 

Need help with your social media marketing promotions?  Feel free to contact Targeting Pro Marketing!


Mark and Christine Barber
Targeting Pro Marketing
Your Ticket To Virtual Freedom 
Virtual Assistant | Web/Graphic Designer | SEO | Drone Photographer | Social Media Expert
Phone: 352-553-8739
Let's Connect!
Targeting Pro Marketing Professional Marketing Website
Targeting Pro Marketing on Facebook  
Targeting Pro Marketing Blog
Targeting Pro Marketing on Twitter
Targeting Pro Marketing on LinkedIn

Marketing Tips for 2016 - Kickstart Your Advertising Plans! - By Targeting Pro Marketing

Marketing Tips for 2016
Ramp Up Your Marketing!

Free Marketing Tips for 2016 from Targeting Pro Marketing

New Year’s resolutions are here!  It is time when organizations re-evaluate their performance, policies, and procedures.  Time to ramp up the business marketing efforts, because we all know more marketing equals more interest which equals more contacts which equal more sales which equals more profit.  Here are some tips to help put your company in the green for 2016:

• Build A Website

  If you have not done so already, design and put in place a functional website that performs correctly for your business.  Be sure to have a website that conveys exactly what your organization does – be clear about your company objectives, the services you perform, the products you product, and how you can help your clients.  The base cost for a website is design, hosting, and domain parking.  Depending on the size website you would like, this is relatively cheap for the amount of buyers you can attract! If anything can be emphasized, do not wait on having a web design platform!
  
  

  

  Custom Responsive Web Design by Targeting Pro Marketing

  
  

• Optimize That Website

  The key is to be bigger and better than the competition, that does not mean that an organization should simply “exist” online.  That means a company should THRIVE online.  Boosting your organic traffic, creating functional landing pages to capture client interest, and putting out information that shows your organization as an industry-leading expert are keys to success in the upcoming year.  Optimizing your website is nearly as important as creating the website pages to begin with, this is how search engines READ your information.  If you offer unique, interesting, compelling, and informative write-ups for your readers, you will earn brand awareness, organic traffic, and high-quality sales leads. A beautiful website attracts humans, search engine optimization appeals to how search engines read your website information -- and they are hungry, be sure to feed them!
  
  

  

  Search Engine Optimization - Get Found!

  
  
  
  

• Kickstart Your Blog

  The next best thing to creating content on your website is the amazing information machine of offering an informative blog to your clients.  It does not matter if you are eCommerce, in the service industry, or a combination of both.  A blog can inform your clients’ of your expertise (showing you are an expert in your field), let them know of changing events in your industry (news-worthy), and can highlight any special offers you want to convey to client’s (especially those that are time-sensitive). What's that, you don't have the time to dedicate to writing blog content two to three times per week? You can always hire a blog shadow-writer to write unique custom content to keep your readers coming back fro more!
  
  

  

  Write Custom Blog Content Creation by Targeting Pro Marketing

  
  
  
  

• Market Exponentially With Social Media

  Don’t stop at an awesome website and compelling blog – launch that information powerhouse into the internet mainstream with social media marketing.  Putting your permanent links and information out there via social media is like creating your own “web of influence” to the internet world.  You are not only building this information to your immediate fan base, but you are setting up a perma-link network of links that lead search engines back to your blog and back to your website.  These links will generate traffic for years to come!
  
  

  

  Custom Facebook Marketing Images For Real Estate by Targeting Pro Marketing

  
  
  
  

• Compelling Custom Graphic Design

  Do not settle for anything less.  Custom graphics on your website offer a polished brand-look that shows you as the cut, clean industry professional that you are.  Extend those incredible graphics to your blog, and to your social media outlets.  Branded images bring up brand awareness, and allows you to capitalize on your marketing efforts with properly marketed and copyrighted images that no other company can rightfully “steal” from you.  Putting amazingly lively graphics on your blog, social media outlets, and website will bring attention to your brand and client perception will increase dramatically. 
  
  

  

  Custom Graphic Design by Targeting Pro Marketing

  
  
  
  

• Email Marketing

  Keep in contact with your clients over the long haul.  Implement a sales marketing campaign but also an informative news-oriented campaign.  The sales marketing will assist in selling the goods and services you provide to contacts, and an informative newsletter will teach your clients about those goods and services and how/why you are an industry leader. If you are unsure as how to proceed with setting up a properly running email marketing compaign, you can always hire a marketing professional to perform those services for you.
  
  

  

  Sales and Newsletter Email Marketing Campaign by Targeting Pro Marketing

  
  

• Print Marketing

  Although the internet clearly has the largest share of marketing potential, print media certainly is not dead.  Whether you are B2B or B2C, clients still enjoy a tasteful and timely mailer piece.  Stay in touch with quality-designed postcards, trackable coupon codes, product updates, expansion packages, informational flyers, and more! 
  

  

  Personalized High Quality Print Marketing by Targeting Pro Marketing

  
  

• Photography & Drone Photography

  We live in a very visual world, and consumers are looking for compelling, interesting content.  If you do not grab their attention, the fleeting world of consumers they are off to a competitor that may offer something different.  An interesting photo can often grab attention before a catchy headline or a great offer.  Be sure get noticed with images that are truly worth a thousand words.  We offer both HD photography and aerial drone photography services to give your brand that POP over your competition! (We are proudly FAA certified to fly our drone commercially.)
  
  

  

  High Def Drone Photography by Targeting Pro Marketing

  
  

• Virtual Assistant Services

  Come up for air!  Sometimes you just need a little help, perhaps not full time, perhaps not even part time, but you have your busy seasons or big clients that may make it difficult to juggle everything.  Targeting Pro Marketing specializes in the flexible assistance programs you need to get you over the hump of work until you can smooth back on track.  Being on-call as-needed, you do not have to invest in a full or part time assistant that you may not need a month down the road.  The next time things get a little crazy, just give us a call, it is as simple as that.  Targeting Pro Marketing is your ticket to virtual freedom!
  
  

  

  On Call Virtual Assistant Services Provided by Targeting Pro Marketing

  
  

We know that is a lot to put on anyone’s plate, but all of these marketing techniques working together will give you exponential growth in 2016.  Even if you concentrate on the tips that just make sense for your business, your market, or your area, let’s get started!  If you need a consultation to help you sort things out, we would be more than happy to speak with you, or contact us and let us know what your marketing goals for 2016 are and we can complete a marketing strategy plan that fits you and your budget.

Mark and Christine Barber
Targeting Pro Marketing
Your Ticket To Virtual Freedom 
Virtual Assistant | Web/Graphic Designer | SEO | Drone Photographer | Social Media Expert
Phone: 352-553-8739
Let's Connect!
Targeting Pro Marketing Professional Marketing Website
Targeting Pro Marketing on Facebook  
Targeting Pro Marketing Blog
Targeting Pro Marketing on Twitter
Targeting Pro Marketing on LinkedIn

Christmas Holiday Marketing – Short Term Service

Christmas Marketing - Short Term Services

Christmas seemed to creep up on everyone this holiday season!  Now there is nothing to pout about if the holidays have caught you off-guard  – Targeting Pro Marketing offers Christmas and Holiday Marketing Services on short-term notice with amazing results!  Don’t miss out on your opportunity to do a last-minute push for sales!

Christmas Holiday Graphic Design

A Print Marketing Design can be in order if you have a printer who may give you a fast turn-around on your print media.  Be sure to double check they can guarantee your designs will be printed on time (in writing if you are able) to do a quick turn-around and get your mail rushed out to hit inboxes before the big holiday.

Holiday Gift Certificate Marketing

Cutting it too close to your time deadline?  Consider pushing out a Christmas email marketing campaign  to your contact list.  You can offer great last-minute deals for your products online – even if your product will not arrive until after Christmas, customers can easily print out vouchers or gift-vouchers for those last-minute gifts.

Targeting Pro Marketing Holiday eMail Campaign Design

Don’t forget the personal touch on the holidays, let’s be honest – we all like to be remembered on the holidays.  Don’t let your clients down – send them a personalized message from  you – we can help you launch your email on Christmas Eve and Christmas Day on short notice!  Contact Targeting Pro Marketing Specialists for your short-term holiday marketing requests – we promise to work hard to send some holiday cheer (and an extra jingle in your pocket) before the holiday is over. 

Christmas Email Newsletter

Don’t forget the after-Christmas specials, too!  Some people think December 25^th is the last day for major sales.  What about all of those gift cards that are circulating around in those stockings? 

Last Minute Christmas Marketing Ideas

Don’t miss out on an opportunity for Ecommerce shopping, where consumers are just itching to spend their holiday dollars on your products and services!  Tis’ the season of indulgence!  Don’t miss out on the opportunity to snag gift card recipients to buy at your store by offering incentives or special post-holiday deals they just can’t pass up!

Post-Holiday Specials, Deals, and Discount Marketing

View our Marketing Gallery for More Holiday Marketing Ideas >>

Contact Targeting Pro for your next Christmas or Holiday Marketing Campaign >>

Or call us for a custom quote: 352-553-8739 or Contact Targeting Pro Marketing Online.

Mark and Christine Barber
Targeting Pro Marketing
Your Ticket To Virtual Freedom 
Virtual Assistant | Web/Graphic Designer | SEO | Drone Photographer | Social Media Expert
Phone: 352-553-8739
Fax: 352-224-3396
Let's Connect!
Targeting Pro Marketing Professional Website
Targeting Pro Marketing on Facebook  
Targeting Pro Marketing Blog
Targeting Pro Marketing on Twitter
Targeting Pro Marketing on LinkedIn 

Drone Photography - Marketing That is Really Taking Off

There is no doubt the world is buzzing with all the talk of drones!  Drones are huge for us – not just because they allow us to completely geek out on the technology and high definition cameras, but to allow a new avenue for incredible aerial drone photography without having to have a pilot’s license (or clients having to pay expensive aircraft fees)!

Real Estate Drone Photography Services by Targeting Pro Marketing

Drone photography is creating the next marketing sensation and is a completely new (and highly affordable) way to highlight your company, products, municipalities, real estate and more!  We are completely psyched at how drone photos will open up new doors for marketing.

Crescent City & Lake Crescent Drone Photography by Targeting Pro Marketing

We not only provide these services at affordable prices, we also operate our drones safely and within the FAA regulated guidelines -- of which we are registered with and follow all proper safety precautions (we take this very seriously).  We couldn’t be more excited about this new aspect of our high tech marketing repertoire!

Real Estate Drone Photography Services in Lady Lake, Florida by Targeting Pro

In our sleepy home town of Crescent City, Florida we have already started practice runs and event images at our home base of operations, and we must confess - the results are already impressive!  We are passionate about our work and cannot wait to offer these services to assist in highlighting your company, products or cause.    

Drone Photography Services in Crescent City, Florida by Targeting Pro

Everything from real estate aerial listing photos, construction projects, large-scale operations, auto dealerships to government agencies looking to cast the spotlight on their local features on a large scale.  THE POSSIBILITIES ARE ENDLESS! 

Automotive Dealership Drone Photography in Palatka, Florida by Targeting Pro Marketing

As you can see, this whole drone photography thing is really taking off!


Contact Targeting Pro For Drone Photography Pricing >>

Additional Marketing Ideas | Marketing Design Gallery >>



Or call us for a custom quote: 352-553-8739 or Contact Targeting Pro Marketing Online.

Mark and Christine Barber
Targeting Pro Marketing
Your Ticket To Virtual Freedom 
Virtual Assistant | Web/Graphic Designer | SEO | Drone Photographer | Social Media Expert
Phone: 352-553-8739
Fax: 352-224-3396
Let's Connect!
Targeting Pro Marketing Professional Website
Targeting Pro Marketing on Facebook  
Targeting Pro Marketing Blog
Targeting Pro Marketing on Twitter
Targeting Pro Marketing on LinkedIn 

Website Update and Search Engine Optimization - Sprague House Bed and Breakfast Inn

Website Update and Search Engine Optimization with Google Analytics Project for A Beautiful Victorian Bed & Breakfast in Crescent City, Florida!

The Sprague House Bed & Breakfast Inn Website Update

One of our most recent projects we were lucky to work on was for the Sprague House Bed and Breakfast Inn in Crescent City, Florida.  The owners decided to keep the old web design but wanted to give it a bit of dusting off and freshening up with some content creation, Search Engine Optimization (SEO) and we also included Google Analytics so they could track web performance.

Web Page Addition For The Sprague House - Catering Services

Refreshing the website with updated content, we had ten pages of existing content to work with.  We reworked the left and lower menus to be consistent across all pages.  We also added two additional pages which included The Sprague House’s new catering services and local restaurants in Crescent City for guest information.  The Sprague House directions page was updated with a more up-to-date map and an interactive Google Map where guests can map directly from their location or find local points of interest during their stay.

Web Page Enhancements With Google Map Insertion

We also added cross links throughout the text to relevant pages throughout the website and connecting with The Sprague House Facebook Fan Page. 

The original images were very dark and do not do the beautiful home justice.  With photos taken with the correct lighting, we are looking to update those last little bits on the website soon. 

Web Page Enhancements - Local Fishing Information Page With Video Insertion

The changes to this website really let the vintage look and feel of this outstanding BNB shine through!

Thank you Jeff & Amy Haston!

See The Sprague House Bed and Breakfast Inn Website Here >>

See The Targeting Pro Marketing Project Design Gallery >>

Request Your Web Design Quote >>


Or call us for a custom quote: 352-553-8739 or Contact Targeting Pro Marketing Online.

Mark and Christine Barber
Targeting Pro Marketing
Your Ticket To Virtual Freedom 
Virtual Assistant | Web/Graphic Designer | SEO | Drone Photographer | Social Media Expert
Phone: 352-553-8739
Fax: 352-224-3396
Let's Connect!
Targeting Pro Marketing Professional Website
Targeting Pro Marketing on Facebook  
Targeting Pro Marketing Blog
Targeting Pro Marketing on Twitter
Targeting Pro Marketing on LinkedIn