Monday, January 18, 2010

Are You Utilizing Your Website To Its Full Potential?

Your most powerful asset to your marketing strategy should be your website. It is your way to literally touch the world using the internet to a very wide client base. It is your face to your clients, your community and your associates. There are a few questions you have to ask yourself in your assessment of where you want to be with your brand and image:

Are you putting in the time and effort into not only making it the best website in the business but also keeping it that way?

Do you have skills it takes to create a comprehensive and attractive website?

Do you have the time to create unique content that your clients and associates will find valuable?

Do you have the time to stay in touch with your clients using social media outlets?



A lot of people find it hard to answer yes to all of these questions. The next very important step is to say “Okay - now what do I do about it?”

I have come across many people who badly want to bring their websites up to speed but have no idea to go about doing it. I like to think of a website as a home. There is a base cost to even have one (as in domain & hosting fees), there are maintenance fees (perhaps you pay for a website to host on your page from an outside source), you have to keep it clean & current every single day, there are fees for updating & upgrading & renovating, etc…

Now every homeowner will know, that if you do not have the ability to perform all of these tasks yourself, they hire a professional to take care of their investment. If you do not have time to clean, you hire a trusted housekeeper, if you have a broken pipe you hire a plumber, if your roof is leaking you hire a roofer, if you need a remodel or overhaul you hire a contractor. Specialists were created because we all cannot be perfect in all things - if websites & search engine optimization are not your strong points, if writing unique content has you with writer’s block and if social media is intimidating & confusing, it is perfectly logical to hire someone to assist you in these technical matters.

You specialize in what you do for a reason - to provide exceptional service to your clients. As your internet marketing specialist, I also offer to give you the same exceptional service for your website. You don’t have to be a writing expert or a social media whiz to provide valuable information to the world - you can keep on being your own professional and having your website support taken care of with confidence.



If you would like a website strategy plan particularly tailored to your business, needs, area & area of expertise, feel free to get in touch!

Email: TargetingPro@gmail.com
Blog: http://TargetingPro.blogspot.com/
Twitter: http://twitter.com/TargetingPro
Facebook: http://www.facebook.com/TargetingPro
LinkedIn: http://www.linkedin.com/in/TargetingPro

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Thursday, January 14, 2010

Why Do I Need A Virtual Assistant?

Every business has room for growth, no matter what the budget or economy holds. If you are not adapting to the changing market you will find yourself trying to survive in a world that no longer exists. All businesses benefit from intelligent and well-planned growth. Whether you need assistance for 1 hour, 1 week or several months – a Virtual Assistant is your on-hire help with no long-term obligation. Search Engine Optimization is another aspect every business website cannot be without. What does Search Engine Optimization (SEO) mean? It means that your website is geared up for the best possible search engine rankings with relevant content to help boost your placement. The more potential clients that see you, the more sales you will make.



If web design, graphic creation, html coding, linking, social media, Twitter, Facebook and blogging have your head spinning – allow a Virtual Assistant to help take the technical burden off of you so that you can get back to what you do best: Running your business. On-going web maintenance can sometimes be a hassle for individuals who are not familiar with the latest technology or have the bigger fish to fry on a daily basis. Signing on a Virtual Assistant to help maintain your website, content, SEO and even shadow writing for your blog can be priceless additions to your web presence. Effective website create online presence – make your reputation online as good as it is in the field!

Email: TargetingPro@gmail.com
Blog: http://TargetingPro.blogspot.com/
Twitter: http://twitter.com/TargetingPro
Facebook: http://www.facebook.com/TargetingPro
LinkedIn: http://www.linkedin.com/in/TargetingPro





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Sunday, January 10, 2010

5 Simple Tasks To Boost Your Business in 2010

Gearing up for 2010 can be the best and also the scariest thing you can do - don't know where to begin? These five simple tips will help you on your way to kick-start your business!


1. Check Your Email Regularly – Your clients know we are living in a virtual world and responding to emails promptly has been as important as returning a phone call. If you do not have a mobile email service with your current phone company, check your emails often and respond to potential clients even if you have to research the information and get back to them later once you know the answer. Business does not wait!

2. Answer Your Phone With A Smile – Sounds simple, right? An old trick that works well to get you started is to hang a small mirror facing you where you receive most of your phone calls. Before you answer the phone – smile – the caller will hear it in your voice. Before you know it you will be trained to answer the phone like this all the time – a positive attitude can be priceless!

3. Focus On Accomplishing Tasks – Another simple one? It is so easy in today’s day and age to get distracted. Plain and simple – distractions take us away from our focus. Whether your task is to return all of your calls before 9am, to complete a load of laundry or to publish your blog post – remember this: You are only human and can only complete one task at a time. Even if you are a multitasker you will know that jumping from one subject to another causes you to break your concentration on what you are doing. Stay focused and complete one task (no matter how minor) before moving on to the next.

4. Set Goals – No matter how you want to do it, whether you want to write out a business plan for the year, post a white board, create a checklist or plug asks into your mobile calendar, set yourself up with reasonable goals. Achieving goals not only accomplishes work but it motivates us to take it to the next step. Break it down to small items that accomplish a large goal. Do you want more internet presence? Well then are you putting unique content on your website? Are you using search engine optimization strategies? Do you have a call to action on each page? Don’t overwhelm yourself with long-term goals, just break them down into more manageable ones and you will see your progress.

5. Social Media – You’ve heard it all over the web and you’ve watched it on the news – Social Media is the next big thing. NO it is not. IT IS THE BIGGEST THING. We are all becoming “plugged in” to the internet. We are finding our niches, our outlets, our interests, our coworkers and even our friends and family with the help of social media. Blogs, Twitter, Facebook and LinkedIn help you stay connected to the things you value most. Don’t miss out, be out of the loop or find yourself sitting on the sidelines – Take the plunge and dive right in!

Let's face it - every business could use a booster shot. If you are finding yourself running short on time or it is taking you away from your clients, think about the possibilities of hiring a Virtual Assistant (or VA) to help with your tasks. Hire for as long as you like - no long term commitments!

Email: TargetingPro@gmail.com
Blog: http://TargetingPro.blogspot.com/
Twitter: http://twitter.com/TargetingPro
Facebook: http://www.facebook.com/TargetingPro
LinkedIn: http://www.linkedin.com/in/TargetingPro



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Thursday, January 7, 2010

What is a Virtual Assistant?

A Virtual Assistant is a highly trained individual in various areas of expertise to help support your business in lieu of a full or part time employee. These business services are typically done via the internet, phone or fax to meet a client’s specific needs.

Hiring a Virtual Assistant (VA) is much more cost effective in today’s economy considering wages, benefits, unemployment and the ability to keep an employee hired for the originally agreed upon hours once a project has been completed. You hire a VA for as long as you need them – with no worry of over-extending yourself or possibly having to lay off employees in the future.

A Virtual Assistant will typically have an appointment with you or supply you with a questionnaire to help solidify the type of work that you need. Once the needs of the client are established the client is given a rate of pay for the services they are requiring. If the pricing is acceptable a Virtual Assistant can then be hired on a contractual basis depending on the needs of the client.

If you would like to start the process of hiring a Virtual Assistant - I would be more than happy to figure out a plan that works for you!


Email: Info@TargetingPro.com
Homepage: www.TargetingPro.com
Blog: http://TargetingPro.blogspot.com/
Twitter: http://twitter.com/TargetingPro
Facebook: http://www.facebook.com/TargetingPro
LinkedIn: http://www.linkedin.com/in/TargetingPro




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