It seems today we can't possibly think of selling a product or service without a website. It is our digital face to the world, and the most constructive way to get our message out to as many potential customers as possible. When you designed your website or contracted it out, were you asked what types of page titles you wanted? Did you have a discussion on url names? What about keywords - for each individual page? Were you asked about your meta tags and meta descriptions? What about alt tags? Have you ever consulted with anyone regarding
Search Engine Optimization (SEO)?
Chances are most web designers specialize in just that -
designing your website to look attractive. This is all fine and good. You might have even hired a
graphic designer to create impressive-looking graphics to include in your website. Again, very visually appealing. But you may be wondering why you are not getting the traffic or web leads you are looking for...
And that's where we come in! We are able to tweak your standard template into something completely custom that encompasses your business in it's entirety. Break out of your cookie cutter website and
become innovative in your field! We don't just slam out websites, we make them an integral part of your marketing strategy. Sure the text you have may be thought-out, but have you thought about it like a search engine?
Sounds funny, right? Thought about it like a search engine - well how
do they think? The answer in it's most simplest form is:
Logically. When you have a standard website you will typically have a menu - either a top bar, side bar, or both. The truth is, that doesn't have to be your only form of navigation. Be sure customers can click on images and text links that can get them to where they are going via your content. Search engines do not only follow the path of your menu and navigation, but they also crawl your site looking for "support links" which go to certain pages defined by links and alt tags. This helps to not just build a tree navigation like your menu, but a
web of navigation supported by
anchor text, images and alt tags for images and links.
Sound confusing? It can be! But don't worry, here at Targeting Pro Marketing we
specialize in Search Engine Optimization (SEO) and can help assist you along the way. You can start getting a grasp on these proper link techniques by checking out the
Targeting Pro Marketing - Internet Marketing Consultant homepage to see how we structure our links.
Meta tags are also the "hidden information" your website provides to search engines to help them know more about your message and what it is you are offering. Are you a contractor? Do your page titles and meta descriptions explain that for search engines? Remember, they think logically, so the more structured keywords and supporting links you have going to certain pages, the more hits the search engines are going to say support your claim. So if you are selling Chrysler vehicles, don't have a confusing message by mentioning other makes/models, don't use tags for competing brands, and try to get as many inbound links to your page regarding the product as possible. We are constantly learning the
latest trends, news, and techniques in internet marketing - we're experts so you don't have to be! An expert knows they became an expert by excelling in their field, we know you have to dedicate a lot of time to what you do in order to be successful, you can leave your
online marketing to Targeting Pro!
Now this may seem like a lot of work - and we're not the type of company to lie to you - it truly is a lot of work. As much time as you have you can keep putting into your website, including landing pages, blog updates, custom image additions, custom graphics and more and we like to think of it that a homepage is like a home - it is never truly
finished. There is always work to be done and always areas you can improve, enhance or add a completely new element to. We're here to help! We
know web design, graphic design, social media and SEO - and we're happy to have all of our knowledge in your corner when you step up and take the plunge in enhancing your website, social media presence and networking.
Check out our
Targeting Pro Marketin Reviews - We're real people working for real people! Our mission in life is to help others, and we simply love what we do. If you have any questions, please
contact us for a free evaluation and estimate, we can't wait to hear from you!
Contact Targeting Pro Marketing for your next marketing project.
Mark & Christine Barber
Targeting Pro Marketing - Web, Graphic, SEO & Social Media Expert
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