Top 7 New Years Marketing Resolutions For Your Business

New Years Marketing Tips, Tricks, and Ideas by Targeting Pro Marketing

Top 7 New Year’s Marketing Resolutions For Your Business

We know marketing is not easy.  It is one of the most diverse and dynamic parts of running or owning a business.  Knowing when and where to spend your invested marketing money can be nerve-wracking.  With the new year brings great promise of the future.  Many individuals make New Year’s resolutions… to get healthy, to drop a bad habit, to further their education, to step outside their comfort zone, or to simply grow as a person.  What if you apply those to your business?  These top 7 marketing rejuvenation efforts will leave you glowing for the upcoming year!

1. Stop Procrastinating With Your Marketing Plan

We all know how difficult it can be to carve out the time for a Marketing Plan.  This important first step usually hangs up most entrepreneurs, but it is the most vital.  Charting out a course for where your business is headed, what you would like to achieve, and setting milestone goals is imperative to achieving the goals you set forth.  How can you possibly know where you are headed without a road map?  This huge first step is what will fundamentally shape your marketing efforts not just for the upcoming year, but how you operate moving forward.

2. Be Mobile-Friendly

It is not just about the desktop PC anymore… more and more users are gaining access to and using their mobile devices as their main source of information.  Waiting for your gas to pump, in the doctor’s office, getting directions, or simply looking up info while you are watching television, mobile devices have become our pocket window to information.  Countless users are looking on their devices rather than breaking out their laptop or sitting down at the computer in the evenings like they used to.  Creating mobile-friendly information for your clients and customers to consume will set you that much ahead of your competition. 

3. Create a Responsive Website

Continuing with the mobile gateway, it is extremely important that your website is responsive.  That means it will adjust for whatever device the viewer is using at that time – whether it is tablet, iPad, iPhone, Android, or other device, your website can adjust itself automatically for maximum usability for the user experience.  As an example, check out our Marketing Project Gallery most recent responsive website design for The Home Team of North Central Florida. 

4. Say Hello to Inbound Marketing

Outbound marketing is expensive and outdated.  Long gone are the days of cold calls or huge amounts of mass postal mailings to “maybe” reach the customers you are looking for.  Inbound marketing puts a positive spin on marketing.  Don’t just spam customers, create content that they love!  Providing detailed information on goods, services, educational materials, informative articles, and photo galleries gives customers what they want, which is to initially consume information.  Once your customer lands on your blog or website, brand awareness has been achieved.  Move these clients further down the pipeline and you have a lucrative sales process! Need help with a Marketing Plan? Contact us for assistance!

5. Map Out Your Content Strategy

Although many folks may think this belongs under the previously mentioned Marketing Plan, but your content strategy is a part of that.  Your content strategy will specifically target your search engine optimization (SEO) efforts, grant you higher placement in the search engines, and you will be providing the content your clients have come to know and love.  Determine what it is you would like to convey in the upcoming year (superior service, outstanding product quality, availability), how you want to market those items (graphics, video, dedicated landing page on your website), and who your target audience is (especially helpful if you are going to invest in paid advertising).  Laying out your ideas, scheduled content, and information aspects of your marketing will better help you prepare for major upcoming events.  If you need help developing a content calendar, contact us and we will be happy to assist you!

6. Adjust Social & Email Strategies

Content is great, well-written and visually-inspiring emails, landing pages, and social media posts are all fantastic… but how effective are they?  What times are working well?  What days of the week work best?  Do certain posts or email releases work better on certain days over others?  How can you track that?  When you sign up with Targeting Pro Marketing, we will do a social media assessment of your current efforts, and where you can improve moving forward.  Contact Targeting Pro Marketing for a consultation today.

7. Consider a Homepage Revitalization

Reinvest in your homepage!  This is literally your digital face to the world.  If it is old, outdated, clunky, hard to navigate, or just plain old unattractive, you can be losing potential income!  You do not necessarily have to get an entire website redesign, sometimes just a little “facelift” makeover will work just fine.  Putting fresh, relative content with up-to-date images can mean the different between a bounced customer that leaves your website or a client who takes the time to browse through what you have to offer.  You cannot sell a client on your professional knowledge, services, or products if they never make it past the first page!  Contact Targeting Pro Marketing for information and pricing on a homepage facelift.

Let’s kick it into high gear this year!

Need help with your marketing promotions?  Feel free to contact Targeting Pro Marketing!


Mark and Christine Barber
Targeting Pro Marketing
Your Ticket To Virtual Freedom 
Virtual Assistant | Web/Graphic Designer | SEO | Drone Photographer | Social Media Expert
Phone: 352-553-8739
Let's Connect!
Targeting Pro Marketing Professional Marketing Website
Targeting Pro Marketing on Facebook  
Targeting Pro Marketing Blog
Targeting Pro Marketing on Twitter
Targeting Pro Marketing on LinkedIn

Marketing Tips for 2016 - Kickstart Your Advertising Plans! - By Targeting Pro Marketing

Marketing Tips for 2016
Ramp Up Your Marketing!

Free Marketing Tips for 2016 from Targeting Pro Marketing

New Year’s resolutions are here!  It is time when organizations re-evaluate their performance, policies, and procedures.  Time to ramp up the business marketing efforts, because we all know more marketing equals more interest which equals more contacts which equal more sales which equals more profit.  Here are some tips to help put your company in the green for 2016:

• Build A Website

  If you have not done so already, design and put in place a functional website that performs correctly for your business.  Be sure to have a website that conveys exactly what your organization does – be clear about your company objectives, the services you perform, the products you product, and how you can help your clients.  The base cost for a website is design, hosting, and domain parking.  Depending on the size website you would like, this is relatively cheap for the amount of buyers you can attract! If anything can be emphasized, do not wait on having a web design platform!
  
  

  

  Custom Responsive Web Design by Targeting Pro Marketing

  
  

• Optimize That Website

  The key is to be bigger and better than the competition, that does not mean that an organization should simply “exist” online.  That means a company should THRIVE online.  Boosting your organic traffic, creating functional landing pages to capture client interest, and putting out information that shows your organization as an industry-leading expert are keys to success in the upcoming year.  Optimizing your website is nearly as important as creating the website pages to begin with, this is how search engines READ your information.  If you offer unique, interesting, compelling, and informative write-ups for your readers, you will earn brand awareness, organic traffic, and high-quality sales leads. A beautiful website attracts humans, search engine optimization appeals to how search engines read your website information -- and they are hungry, be sure to feed them!
  
  

  

  Search Engine Optimization - Get Found!

  
  
  
  

• Kickstart Your Blog

  The next best thing to creating content on your website is the amazing information machine of offering an informative blog to your clients.  It does not matter if you are eCommerce, in the service industry, or a combination of both.  A blog can inform your clients’ of your expertise (showing you are an expert in your field), let them know of changing events in your industry (news-worthy), and can highlight any special offers you want to convey to client’s (especially those that are time-sensitive). What's that, you don't have the time to dedicate to writing blog content two to three times per week? You can always hire a blog shadow-writer to write unique custom content to keep your readers coming back fro more!
  
  

  

  Write Custom Blog Content Creation by Targeting Pro Marketing

  
  
  
  

• Market Exponentially With Social Media

  Don’t stop at an awesome website and compelling blog – launch that information powerhouse into the internet mainstream with social media marketing.  Putting your permanent links and information out there via social media is like creating your own “web of influence” to the internet world.  You are not only building this information to your immediate fan base, but you are setting up a perma-link network of links that lead search engines back to your blog and back to your website.  These links will generate traffic for years to come!
  
  

  

  Custom Facebook Marketing Images For Real Estate by Targeting Pro Marketing

  
  
  
  

• Compelling Custom Graphic Design

  Do not settle for anything less.  Custom graphics on your website offer a polished brand-look that shows you as the cut, clean industry professional that you are.  Extend those incredible graphics to your blog, and to your social media outlets.  Branded images bring up brand awareness, and allows you to capitalize on your marketing efforts with properly marketed and copyrighted images that no other company can rightfully “steal” from you.  Putting amazingly lively graphics on your blog, social media outlets, and website will bring attention to your brand and client perception will increase dramatically. 
  
  

  

  Custom Graphic Design by Targeting Pro Marketing

  
  
  
  

• Email Marketing

  Keep in contact with your clients over the long haul.  Implement a sales marketing campaign but also an informative news-oriented campaign.  The sales marketing will assist in selling the goods and services you provide to contacts, and an informative newsletter will teach your clients about those goods and services and how/why you are an industry leader. If you are unsure as how to proceed with setting up a properly running email marketing compaign, you can always hire a marketing professional to perform those services for you.
  
  

  

  Sales and Newsletter Email Marketing Campaign by Targeting Pro Marketing

  
  

• Print Marketing

  Although the internet clearly has the largest share of marketing potential, print media certainly is not dead.  Whether you are B2B or B2C, clients still enjoy a tasteful and timely mailer piece.  Stay in touch with quality-designed postcards, trackable coupon codes, product updates, expansion packages, informational flyers, and more! 
  

  

  Personalized High Quality Print Marketing by Targeting Pro Marketing

  
  

• Photography & Drone Photography

  We live in a very visual world, and consumers are looking for compelling, interesting content.  If you do not grab their attention, the fleeting world of consumers they are off to a competitor that may offer something different.  An interesting photo can often grab attention before a catchy headline or a great offer.  Be sure get noticed with images that are truly worth a thousand words.  We offer both HD photography and aerial drone photography services to give your brand that POP over your competition! (We are proudly FAA certified to fly our drone commercially.)
  
  

  

  High Def Drone Photography by Targeting Pro Marketing

  
  

• Virtual Assistant Services

  Come up for air!  Sometimes you just need a little help, perhaps not full time, perhaps not even part time, but you have your busy seasons or big clients that may make it difficult to juggle everything.  Targeting Pro Marketing specializes in the flexible assistance programs you need to get you over the hump of work until you can smooth back on track.  Being on-call as-needed, you do not have to invest in a full or part time assistant that you may not need a month down the road.  The next time things get a little crazy, just give us a call, it is as simple as that.  Targeting Pro Marketing is your ticket to virtual freedom!
  
  

  

  On Call Virtual Assistant Services Provided by Targeting Pro Marketing

  
  

We know that is a lot to put on anyone’s plate, but all of these marketing techniques working together will give you exponential growth in 2016.  Even if you concentrate on the tips that just make sense for your business, your market, or your area, let’s get started!  If you need a consultation to help you sort things out, we would be more than happy to speak with you, or contact us and let us know what your marketing goals for 2016 are and we can complete a marketing strategy plan that fits you and your budget.

Mark and Christine Barber
Targeting Pro Marketing
Your Ticket To Virtual Freedom 
Virtual Assistant | Web/Graphic Designer | SEO | Drone Photographer | Social Media Expert
Phone: 352-553-8739
Let's Connect!
Targeting Pro Marketing Professional Marketing Website
Targeting Pro Marketing on Facebook  
Targeting Pro Marketing Blog
Targeting Pro Marketing on Twitter
Targeting Pro Marketing on LinkedIn