Heat Things Up This Summer With These Seven FREE Sizzling Marketing Tips, Tricks & Ideas!

Seven Sizzling Summer Marketing Tips!

Seven Inspiring Summer Marketing Tips, Tricks, and Ideas!

Things are heating up and spending fever is catching on quick, time to kick your business marketing into gear while the iron is hot! It is easy to neglect the busy months of summer, but with these seven super easy marketing tips you simply can’t go wrong!

1. Summer Savings Promotion

Summer is the perfect time to launch a new marketing campaign. Even if summer is your busy season, ride the wave of success longer with proper marketing and building brand awareness. Take the time to sketch out exactly what you want to accomplish this season – be sure to keep it reasonable for the time frame. Do you want to increase traffic to your website? Do you want to gain more popularity on social media? Do you want to have more product sales? Do you want to get the word out about your new summer offer? Be specific about your goals, and start a timeline of things that need to be done in order to make that happen. Marketing Tip: Be sure to keep your theme and slogan throughout your holiday marketing efforts.

SOME FUN SUMMER MARKETING THEMES, SLOGANS, AND IDEAS:

Beaches / Sand
Beach Towels / Umbrellas / Lawn Chairs
Barbecue
Flowers
Flip Flops / Sunglasses
Ice Cream
Sun / Sunshine
Palm Trees
Heat / Hot
Swimming
Boating
Fishing
Camping
Make A Splash This Summer
Dip Into Summer Savings
The Doctor Ordered More Vitamin Sea
Hot Summer Deals
Summer Fun Has Begun
Chill Out This Summer
Summer Vacation
Beat The Heat
Don’t Get Burnt This Summer
Fun In The Sun

2. Summer Print Media Marketing Campaign

Get in the summer spirit with a fun summer theme. Pick a theme and sketch out an idea to get the word out about your hot summer promotion. Accomplish this with various types of flyers, such as tri-folds, networking handouts, self mailers, and postcards just to name a few - not to mention signage, banners, and themed displays. Be sure your design is professional-looking and delivers your summer marketing message effectively. To ensure that happens, be sure to hire a professional print design company that will get you the product you need to wow customers.

3. Summer Web Design Enhancements

Let your client-base know you are putting together something special for the summer by jazzing up your website. This helps online clients get in the mood with colorful summer images that compliment your theme. Be sure to highlight your summer savings deals with banners and icon placement in strategic areas of your website. Be sure to incorporate your slogan for better branding and name recognition. Not sure where to start with your web design? Targeting Pro Marketing can help point you in the right direction with a free web analysis ($100 value) - simply put "Summer Marketing Help" in the comments, and we will be in touch!

4. Summer-Time Graphics

If you’re looking to go above and beyond, creating an enticing summer marketing event with custom graphics specifically designed for it can really bring in sales! The biggest goal of creating a marketing event for your business is to make that event memorable. Use bright colors, and flashy graphics in your print designs, web enhancements, and of course social media. Images are shared a lot more on social media than anything else and have a huge impact as they can be shared easily. Want to increase your reach? Include a graphic with your summer theme marketing event that compliments the message you are trying to send out. Be specific – do you want them to like, share, comment, give their opinion, win a prize, etc? If you want them to “Save the Date” of a big sales event, create an event for your Facebook Page, share it in local networking groups, and manage any questions Facebook users may have. Remember: Make it noticeable, make it amazing, make it memorable – apply that to visually appealing graphics and you have a great combo! Need a little help with putting together some great summer sales designs? Targeting Pro Marketing can help with that, graphic design is our specialty!

5. Summer Blog Content / Seasonal Landing Pages

In a world where the internet is the information highway, content is STILL king! Don’t neglect your custom article, blog write-ups, unique landing pages, and event details. Doing so with custom-written content will have the search engines crawling all over your website. Couple that with Search Engine Optimization (SEO), and you can really start getting traction for your marketing efforts! Including design elements, incorporating SEO, and having “capture pages” for customers to land on can help to increase traffic and sales during the summer. Keeping them with your theme can also make them evergreen content – meaning you can use them again, and again each year! (And we’re all about going green, right?)

6. Summer Social Media Marketing Campaign

Its not just for kids! More and more people are influenced on purchase decisions based off social media exposure. Why? Let’s face it, humans are social creatures. Studies have shown that if someone knows another person that has had an experience with a product or company, they are more than likely going to purchase that product or through that company on the good recommendation their friend has. This is what makes social media a vital part of your marketing campaign. Now with using targeted ads, you can increase your reach to certain demographics and literally get what you pay for with each click. Couple this with the custom graphics, Facebook events, and other social media platforms, you can really extend your marketing reach during the hot summer months!

7. Summer Give-Aways

Nothing gets attention faster than a freebie on the internet. It may seem like a pun, but anyone on, in, or around social media will get a chuckle out of that one – because it is SO TRUE. If you really want to garner attention to your summer marketing event, be sure to offer something to customers (and new potential customers) something for free. This could be a door prize for visiting your in-store location, it could be for a free item with purchase, it can be for participating in liking and sharing your Facebook event, or it can be a goodie bag for kids. Whatever you decide on, make sure it matches with your theme, and offers value to your customer. Offering these goodies can speak volumes and can give customers a great reason for stopping in or trying your products. Giving something away for free rarely costs anything on a technical level – because you can pay much for the opportunity to just be noticed by a client in paid advertising. There is no price on personal experience! Market your freebies and give-aways right, and you can stir up a lot of interest without breaking the bank.

TOP FREE MARKETING TIP:

Don’t fry your eggs all in one pan this summer! When putting together your summer marketing platform, try not to rely on one tactic or platform, be sure to spread out your efforts. Think of it like casting a larger net – you have more reach with the potential of bringing in more clients and more sales. Diversify your marketing strategy and do a bit of everything, from there watch your metrics closely and take note of what works and what doesn’t.

Have questions on your setting up your marketing campaign? Targeting Pro Marketing specializes in seasonal marketing campaigns, and we will be more than happy to help walk you through the process that is right for you, your business, your industry, your area, and your budget.

Targeting Pro Marketing Specialist - CONTACT TARGETING PRO MARKETING HERE >>

As a special thank-you for reading our Free Tips on Summer Marketing blog article! If you found this article helpful, please share the love with friends, family, and business colleagues that could also use a boost this summer!

Need A Little Marketing Inspiration? CHECK OUT OUR MARKETING DESIGN GALLERY FOR IDEAS >>

Mark and Christine Barber
Targeting Pro Marketing
Your Ticket To Virtual Freedom 

Virtual Assistant | Web/Graphic Designer | SEO | Drone Photographer | Social Media Expert
Phone: 352-587-2059
Let's Connect!
Targeting Pro Marketing Professional Marketing Website
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Marketing Tips for 2016 - Kickstart Your Advertising Plans! - By Targeting Pro Marketing

Marketing Tips for 2016
Ramp Up Your Marketing!

Free Marketing Tips for 2016 from Targeting Pro Marketing

New Year’s resolutions are here!  It is time when organizations re-evaluate their performance, policies, and procedures.  Time to ramp up the business marketing efforts, because we all know more marketing equals more interest which equals more contacts which equal more sales which equals more profit.  Here are some tips to help put your company in the green for 2016:

• Build A Website

  If you have not done so already, design and put in place a functional website that performs correctly for your business.  Be sure to have a website that conveys exactly what your organization does – be clear about your company objectives, the services you perform, the products you product, and how you can help your clients.  The base cost for a website is design, hosting, and domain parking.  Depending on the size website you would like, this is relatively cheap for the amount of buyers you can attract! If anything can be emphasized, do not wait on having a web design platform!
  
  

  

  Custom Responsive Web Design by Targeting Pro Marketing

  
  

• Optimize That Website

  The key is to be bigger and better than the competition, that does not mean that an organization should simply “exist” online.  That means a company should THRIVE online.  Boosting your organic traffic, creating functional landing pages to capture client interest, and putting out information that shows your organization as an industry-leading expert are keys to success in the upcoming year.  Optimizing your website is nearly as important as creating the website pages to begin with, this is how search engines READ your information.  If you offer unique, interesting, compelling, and informative write-ups for your readers, you will earn brand awareness, organic traffic, and high-quality sales leads. A beautiful website attracts humans, search engine optimization appeals to how search engines read your website information -- and they are hungry, be sure to feed them!
  
  

  

  Search Engine Optimization - Get Found!

  
  
  
  

• Kickstart Your Blog

  The next best thing to creating content on your website is the amazing information machine of offering an informative blog to your clients.  It does not matter if you are eCommerce, in the service industry, or a combination of both.  A blog can inform your clients’ of your expertise (showing you are an expert in your field), let them know of changing events in your industry (news-worthy), and can highlight any special offers you want to convey to client’s (especially those that are time-sensitive). What's that, you don't have the time to dedicate to writing blog content two to three times per week? You can always hire a blog shadow-writer to write unique custom content to keep your readers coming back fro more!
  
  

  

  Write Custom Blog Content Creation by Targeting Pro Marketing

  
  
  
  

• Market Exponentially With Social Media

  Don’t stop at an awesome website and compelling blog – launch that information powerhouse into the internet mainstream with social media marketing.  Putting your permanent links and information out there via social media is like creating your own “web of influence” to the internet world.  You are not only building this information to your immediate fan base, but you are setting up a perma-link network of links that lead search engines back to your blog and back to your website.  These links will generate traffic for years to come!
  
  

  

  Custom Facebook Marketing Images For Real Estate by Targeting Pro Marketing

  
  
  
  

• Compelling Custom Graphic Design

  Do not settle for anything less.  Custom graphics on your website offer a polished brand-look that shows you as the cut, clean industry professional that you are.  Extend those incredible graphics to your blog, and to your social media outlets.  Branded images bring up brand awareness, and allows you to capitalize on your marketing efforts with properly marketed and copyrighted images that no other company can rightfully “steal” from you.  Putting amazingly lively graphics on your blog, social media outlets, and website will bring attention to your brand and client perception will increase dramatically. 
  
  

  

  Custom Graphic Design by Targeting Pro Marketing

  
  
  
  

• Email Marketing

  Keep in contact with your clients over the long haul.  Implement a sales marketing campaign but also an informative news-oriented campaign.  The sales marketing will assist in selling the goods and services you provide to contacts, and an informative newsletter will teach your clients about those goods and services and how/why you are an industry leader. If you are unsure as how to proceed with setting up a properly running email marketing compaign, you can always hire a marketing professional to perform those services for you.
  
  

  

  Sales and Newsletter Email Marketing Campaign by Targeting Pro Marketing

  
  

• Print Marketing

  Although the internet clearly has the largest share of marketing potential, print media certainly is not dead.  Whether you are B2B or B2C, clients still enjoy a tasteful and timely mailer piece.  Stay in touch with quality-designed postcards, trackable coupon codes, product updates, expansion packages, informational flyers, and more! 
  

  

  Personalized High Quality Print Marketing by Targeting Pro Marketing

  
  

• Photography & Drone Photography

  We live in a very visual world, and consumers are looking for compelling, interesting content.  If you do not grab their attention, the fleeting world of consumers they are off to a competitor that may offer something different.  An interesting photo can often grab attention before a catchy headline or a great offer.  Be sure get noticed with images that are truly worth a thousand words.  We offer both HD photography and aerial drone photography services to give your brand that POP over your competition! (We are proudly FAA certified to fly our drone commercially.)
  
  

  

  High Def Drone Photography by Targeting Pro Marketing

  
  

• Virtual Assistant Services

  Come up for air!  Sometimes you just need a little help, perhaps not full time, perhaps not even part time, but you have your busy seasons or big clients that may make it difficult to juggle everything.  Targeting Pro Marketing specializes in the flexible assistance programs you need to get you over the hump of work until you can smooth back on track.  Being on-call as-needed, you do not have to invest in a full or part time assistant that you may not need a month down the road.  The next time things get a little crazy, just give us a call, it is as simple as that.  Targeting Pro Marketing is your ticket to virtual freedom!
  
  

  

  On Call Virtual Assistant Services Provided by Targeting Pro Marketing

  
  

We know that is a lot to put on anyone’s plate, but all of these marketing techniques working together will give you exponential growth in 2016.  Even if you concentrate on the tips that just make sense for your business, your market, or your area, let’s get started!  If you need a consultation to help you sort things out, we would be more than happy to speak with you, or contact us and let us know what your marketing goals for 2016 are and we can complete a marketing strategy plan that fits you and your budget.

Mark and Christine Barber
Targeting Pro Marketing
Your Ticket To Virtual Freedom 
Virtual Assistant | Web/Graphic Designer | SEO | Drone Photographer | Social Media Expert
Phone: 352-553-8739
Let's Connect!
Targeting Pro Marketing Professional Marketing Website
Targeting Pro Marketing on Facebook  
Targeting Pro Marketing Blog
Targeting Pro Marketing on Twitter
Targeting Pro Marketing on LinkedIn

Website Update and Search Engine Optimization - Sprague House Bed and Breakfast Inn

Website Update and Search Engine Optimization with Google Analytics Project for A Beautiful Victorian Bed & Breakfast in Crescent City, Florida!

The Sprague House Bed & Breakfast Inn Website Update

One of our most recent projects we were lucky to work on was for the Sprague House Bed and Breakfast Inn in Crescent City, Florida.  The owners decided to keep the old web design but wanted to give it a bit of dusting off and freshening up with some content creation, Search Engine Optimization (SEO) and we also included Google Analytics so they could track web performance.

Web Page Addition For The Sprague House - Catering Services

Refreshing the website with updated content, we had ten pages of existing content to work with.  We reworked the left and lower menus to be consistent across all pages.  We also added two additional pages which included The Sprague House’s new catering services and local restaurants in Crescent City for guest information.  The Sprague House directions page was updated with a more up-to-date map and an interactive Google Map where guests can map directly from their location or find local points of interest during their stay.

Web Page Enhancements With Google Map Insertion

We also added cross links throughout the text to relevant pages throughout the website and connecting with The Sprague House Facebook Fan Page. 

The original images were very dark and do not do the beautiful home justice.  With photos taken with the correct lighting, we are looking to update those last little bits on the website soon. 

Web Page Enhancements - Local Fishing Information Page With Video Insertion

The changes to this website really let the vintage look and feel of this outstanding BNB shine through!

Thank you Jeff & Amy Haston!

See The Sprague House Bed and Breakfast Inn Website Here >>

See The Targeting Pro Marketing Project Design Gallery >>

Request Your Web Design Quote >>


Or call us for a custom quote: 352-553-8739 or Contact Targeting Pro Marketing Online.

Mark and Christine Barber
Targeting Pro Marketing
Your Ticket To Virtual Freedom 
Virtual Assistant | Web/Graphic Designer | SEO | Drone Photographer | Social Media Expert
Phone: 352-553-8739
Fax: 352-224-3396
Let's Connect!
Targeting Pro Marketing Professional Website
Targeting Pro Marketing on Facebook  
Targeting Pro Marketing Blog
Targeting Pro Marketing on Twitter
Targeting Pro Marketing on LinkedIn 

The Magic of Search Engine Optimization (SEO) - Who, What, Where, When, Why and How

As an Internet Marketing Consultanting company, one of the biggest categories of questions we get come across our inbox is questions regarding Search Engine Optimization (SEO).  Now we can certainly understand why -- as an SEO expert it can be extremely difficult to explain to a potential client (often a stranger whom we have not had the ability to build rapport of trust with through previous projects) that there is this magical set of text, often hidden, on a website that tells those invisible search engine crawlers where to go, what to associate your provided information with (including those hidden components) and how to associate that linked information with your content.  Yes, there is information that can be placed on your website you can’t normally see on the surface that increases your visibility in search engines.  It sounds a little bit like online voodoo…  And we can certainly appreciate the skepticism.  What?  How?  Okay if I hire you, how do I know that work is even done if its invisible?  What exactly would I be paying you for again?  How much does this invisible work cost?  Yes -- We said we can appreciate it!

Search Engine Optimization

We are hoping to clear up a lot of the mystery that surrounds Search Engine Optimization right here, right now. 

First of all, Targeting Pro Marketing specializes specifically in SEO.  There are a lot of companies that both offer and claim to have “certification” -- when the truth is, as of the time this article is published, there is NO SUCH THING AS CERTIFICATION IN SEARCH ENGINE OPTIMIZATION!  We know - you're going to want to go and use your favorite search engine to go check that out, which is expected.  Don’t worry, we’ll wait…

Search Engine Optimization Help - Targeting Pro Marketing

See what we mean?  There are not only many companies that offer this “certification” (everything from a one hour online class to webinars to mailing you a nifty piece of parchment paper in the mail that didn’t even have to be tri-folded).  How can a company possibly “give certification?”  There are several degrees behind Targeting Pro Marketing’s list of achievements and knowledge … we know what it takes to be certified in many areas of Information Technology (IT).  What kind of backing would be behind those companies’ certifications?  Are they accredited?  Does it come from a Search Engine company itself?  (ie: Google, Bing, Yahoo, etc).  We went as far as to research this concept with several accredited colleges here in the United States.  The answer was always the same: “Now, why would a search engine company, who spends endless hours and funding to coming up with specialized search algorithms would possibly want to go and give away all of that scientific data and research to the public to exploit their search results?”  Thank-you!  That’s what we thought all along, too!  But the internet is flooded with these shady "black hat" SEO certification companies.  Not only that, but consider how many of those companies that claim to “give certification” and every company duped by their claims in becoming “SEO certified” with those mail-in pieces of parchment… Wow, that certainly is a lot. 

Take-away:  If you see a company claiming to be “SEO certified” you might consider packing up your bags and walking away.  There honestly is no such thing.  Even if that company honestly believes they have some sort of certification, they apparently are able to be deceived by one of the latest scams in the internet marketing book.

Now that all that is cleared up, let’s dig into the nuts and bolts of SEO.  The who, what, where, when, why and how. 

Who Needs SEO?

Those seeking SEO services are typically business owners or web developers who have sought specialized knowledge for their company's search engine placement.  At Targeting Pro Marketing, we take our consulting very seriously and in doing so have gained life-long clients through honest assessment and feedback of client needs.  SEO services are for those looking to take their website to the next level.  This is usually for new websites, revamped websites (keeping similar content and structure, but getting a bit of a facelift), or established websites looking to gain more traffic for a larger slice of the market share. 

What is SEO?

SEO is much more than invisible text on your website.  It is a series of logical and categorized information that tell the search engine crawlers what your website is trying to convey to the world.  SEO feeds information back to search engines like your company description, title pages, page descriptions, region (including coverage areas for regions such as countries, states, provinces, areas, cities and zip codes), and keywords associated with all of that aforementioned data.  It also includes links on the website that are placed intelligently with coherent corresponding information paired with alt tags (link information text) to further strengthen the informational bond search engine crawlers will use to associate the data you provide to the link you provide.

Where is SEO?

SEO should be on every page of your website … and beyond.  We know some of you may be scratching your heads at this time.  But SEO can reach much further than just your website -- think of the huge outside the box idea of social media.  BOOM.  You have grown your potential Search Engine Optimization reach on the World Wide Web exponentially when coupling it with social media marketing.  SEO can often be tucked away in areas of the website you cannot always see without going into the source code of your website.  You can see snippets of it when your website is built and you see those descriptions and page titles popping up all over the web!  You can also catch glimpses of alt tags if you hover over links in certain web browsers - you will notice when you hover over a link (don’t click on it), a little box with text will appear -- this is the alt text associated with your web link. Building up these different associations is how to build your SEO prescence on the web.

When do SEO results occur?

This is probably the hardest part of Search Engine Optimization to convey to eager customers who would love to instant results on their investment and efforts.  The hard truth about SEO is that you will not typically start seeing results until two to three months minimum.  If a company claims to give you results in days or weeks, prepare to be leery.  The results of SEO are both an art and a science.  There is logic and structure behind it, but how you decided to tie it all together and execute it can be as individual as the company who takes on the job.  You can map SEO results many different ways and depending on how you want to tie in all of that information can be a formula that is very unique and individual to that particular website.  Did a light bulb go off?  Viola!  That is exactly what search engines want!  Beautiful unique content that is tied to other beautifully unique content with information their search engine bots can understand and interpret.  BOOM. 

Why do you need SEO?

Having a good-looking website is great.  But what if we told you that ugly websites with great SEO probably get way more traffic than your $4,000 gorgeously custom-designed site?  Having an attractive website is great for a positive user experience, there is no doubt in that.  If you want people who do find your website to enjoy their interaction with it while they are there (whether it is for education, product showcasing, service offers, sales and specials, etc.)…  but don’t you want people to get there to begin with? 

How does SEO work?

We are sure many people aware of the sales funnel.  More potential in, the more conversions, the more clients, the more sales, and the more money your company makes.  Want to increase revenue?  Get a bigger funnel.  How do you do that?  Get more visitors to your website to start that conversion.  How do you get more visitors to your website?  Make the search engines happy.  How do you make the search engines happy?  GET GREAT SEO!  The sooner… the better.  Remember that turn-around time for results?  That clock starts ticking after you say go and your SEO Company adds the valuable information to your website.

Excited yet?  We sure are!  Targeting Pro Marketing has an absolute obsession with Search Engine Optimization … many dedicated hours to analyzing and understanding how it works plus the ability to map that information in a comprehensive way that applies to the subject website is what is key to success!  Targeting Pro Marketing takes great pride in helping people -- and taking your business to the next level with SEO is what we do best!

Search Engine Optimization Specialist

Contact us for a custom website analysis: 352-553-8739 of Contact Targeting Pro Online.

Mark & Christine Barber
Targeting Pro Marketing - Web, Graphic, SEO and Social Media Expert
Targeting Pro Marketing Professional Website
Targeting Pro Marketing on Facebook  
Targeting Pro Marketing Blog
Targeting Pro Marketing on Twitter
Targeting Pro Marketing on LinkedIn 

Website Help - I Need More Visitors

Increase Website Visitors

So you know you need help, but you're not exactly sure what your website needs. 

This is often what we hear from our clients and potential clients - we need more website visitors.

The truth is that you have to get down to the root of your website problems.

Some questions we can ask is:

Is your issue that your website is not modern and attractive to today's consumer?
If your website is not updated continually it may not appeal to today's customers.  Do you have text that pertains to your product or service?  What about images?  Are they updated and relevant to your customer base? Find out more how to keep your website modern, current and content-ready.

Do your images convey an equivalent message to your website text?
What top three images do your website give your potential customers?  Is that the image you want your website to be recognized as?  Do those images match your text/content/article appropriately? How can images help my website? Find out more how images can help your website search engine rankings. 

What do my meta tags tell search engines?
Is your content properly indexed for search engines?  Does your text convey the keywords you want to portray to the public?  Are you being perceived as an expert in your field? How do I rank with Google, Yahoo, AOL and other popular search engines? Why am I not ranking higher?

Here at Targeting Pro Marketing we KNOW websites, we KNOW internet marketing and we KNOW what your website needs to be found, loved and adored by your customer-base.

Does your website need a FREE assessment?  Contact us today and we will give you a FREE website analysis!

Contact Targeting Pro Marketing for your next marketing project.
Mark & Christine Barber
Targeting Pro Marketing - Web, Graphic, SEO & Social Media Expert
Targeting Pro Marketing Professional Website
Targeting Pro Marketing on Facebook  
Targeting Pro Marketing Blog
Targeting Pro Marketing on Twitter
Targeting Pro Marketing on LinkedIn  

SEO - Search Engine Optimization Help and FREE Evaluation

Internet Marketing Help: Targeting Pro Marketing

It seems today we can't possibly think of selling a product or service without a website.  It is our digital face to the world, and the most constructive way to get our message out to as many potential customers as possible.  When you designed your website or contracted it out, were you asked what types of page titles you wanted?  Did you have a discussion on url names?  What about keywords - for each individual page?  Were you asked about your meta tags and meta descriptions?  What about alt tags? Have you ever consulted with anyone regarding Search Engine Optimization (SEO)?

Chances are most web designers specialize in just that - designing your website to look attractive.  This is all fine and good.  You might have even hired a graphic designer to create impressive-looking graphics to include in your website.  Again, very visually appealing.  But you may be wondering why you are not getting the traffic or web leads you are looking for...

And that's where we come in!  We are able to tweak your standard template into something completely custom that encompasses your business in it's entirety.  Break out of your cookie cutter website and become innovative in your field!  We don't just slam out websites, we make them an integral part of your marketing strategy.  Sure the text you have may be thought-out, but have you thought about it like a search engine?

Sounds funny, right?  Thought about it like a search engine - well how do they think?  The answer in it's most simplest form is: Logically.  When you have a standard website you will typically have a menu - either a top bar, side bar, or both.  The truth is, that doesn't have to be your only form of navigation.  Be sure customers can click on images and text links that can get them to where they are going via your content.  Search engines do not only follow the path of your menu and navigation, but they also crawl your site looking for "support links" which go to certain pages defined by links and alt tags.  This helps to not just build a tree navigation like your menu, but a web of navigation supported by anchor text, images and alt tags for images and links.

Sound confusing?  It can be!  But don't worry, here at Targeting Pro Marketing we specialize in Search Engine Optimization (SEO) and can help assist you along the way.  You can start getting a grasp on these proper link techniques by checking out the Targeting Pro Marketing - Internet Marketing Consultant homepage to see how we structure our links. 

Targeting Pro Marketing on Google

Meta tags are also the "hidden information" your website provides to search engines to help them know more about your message and what it is you are offering.  Are you a contractor?  Do your page titles and meta descriptions explain that for search engines?  Remember, they think logically, so the more structured keywords and supporting links you have going to certain pages, the more hits the search engines are going to say support your claim.  So if you are selling Chrysler vehicles, don't have a confusing message by mentioning other makes/models, don't use tags for competing brands, and try to get as many inbound links to your page regarding the product as possible.  We are constantly learning the latest trends, news, and techniques in internet marketing - we're experts so you don't have to be! An expert knows they became an expert by excelling in their field, we know you have to dedicate a lot of time to what you do in order to be successful, you can leave your online marketing to Targeting Pro!

Now this may seem like a lot of work - and we're not the type of company to lie to you - it truly is a lot of work.  As much time as you have you can keep putting into your website, including landing pages, blog updates, custom image additions, custom graphics and more and we like to think of it that a homepage is like a home - it is never truly finished.  There is always work to be done and always areas you can improve, enhance or add a completely new element to.  We're here to help!  We know web design, graphic design, social media and SEO - and we're happy to have all of our knowledge in your corner when you step up and take the plunge in enhancing your website, social media presence and networking.

Check out our Targeting Pro Marketin Reviews - We're real people working for real people! Our mission in life is to help others, and we simply love what we do. If you have any questions, please contact us for a free evaluation and estimate, we can't wait to hear from you!


Contact Targeting Pro Marketing for your next marketing project.
Mark & Christine Barber
Targeting Pro Marketing - Web, Graphic, SEO & Social Media Expert
Targeting Pro Marketing Professional Website
Targeting Pro Marketing on Facebook  
Targeting Pro Marketing Blog
Targeting Pro Marketing on Twitter
Targeting Pro Marketing on LinkedIn

Target Marketing - What Is Your Niche Market?

There is a lot of hype out there about “Target Marketing” – and some of it can be a twisted road to follow. Hopefully this article will be helpful to those trying to navigate the ever-changing course of diverse target marketing and how you can make your brand work for you.

What exactly is target marketing? I took this quick clip from Wikipedia for a nice, raw definition:
“A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace. Once these distinct customers have been defined, a marketing mix strategy of product, distribution, promotion and price can be built by the business to satisfy the target market.”

What does that mean exactly – it is basically deciding what niche market you would like to offer your products and/or services to. Some people fall into the trap of saying: “Well I want to market to everybody! The more clients the better!” That is a good concept in its simplicity, but in today’s economic state and highly competitive online market – more and more businesses are finding that it is better to research who their target markets are and plan a marketing strategy around the bulk of their interested audience. If you were attempting to market the newest 3D video game – you might be hard pressed to find a senior citizen market that would be interested in it, wouldn’t you? (Hey, I’m not saying impossible here, just providing an example – I’ll be one of those gaming senior citizens one day!)

The point is, for a business to be successful it has to have successful marketing – and to have successful marketing you (marketing consultant) have to understand what your target market actually is. Do you track your website activity? Are your visitors global or local? What country are most of your leads coming from? Do you track your customer statistics? Are they mostly male or female? What age group? Do you offer bilingual services? Are you more modern and high tech or are you more class and old-school? These are just a few things to chew on, but things like these (and many more) are what make your product or service unique to you, your area and defines your target market.

It is becoming more and more important to show what you can offer the world. There may be a lot of people who do what you do – but they never do it quite like you, do they? Stand out! Bring yourself forward with your unique adaptations or your niche market specialty. Look at what Short Sale Specialists did for the housing market. Look at what Search Engine Optimization (SEO) did for advanced internet marketing. There are hundreds of examples of this today – which one are you in? Do you have a plan to successfully develop your target market? What direction is your company heading in? Have you already secured your social media outlets? Do you have uniform branding and product recognition in your advertising? When people see your face, your logo, or your product, you want them automatically recognize your company, quality and trust. Think about all of the recognizable products out there: The Nike swoosh - doesn't even need the name anymore. The ASPCA - invokes emotions. Coca-Cola - who doesn't know that logo? Even globally! What does your brand say about you?

Let’s face it – we all know not everyone can be a marketing specialist - we all know you have a job to do, and you do what YOU do best. If you need assistance to help you set your course for success, please feel free to drop us a line. If you have your course set but need help with Social Media Marketing, we have you covered there, too. Lest we forget custom brand development? Twitter secure? Facebook profile and Facebook fan page? Blog setup? LinkedIn profile? Don't let the internet be a stumbling block in your business, let it be an amazing power tool for sales...

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PS: Want more social media marketing advice? Check out our last post about Facebook Zen - Don't Fight Facebook, Learn To Love It! We hope to friend you soon!


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Hungry for more? Tune in for more target market information in upcoming articles – knowledge is power! If you need assistance in setting up or maintaining your social media outlets, feel free to contact me to discuss if Virtual / Remote Assisting or Social Media Ghost Writing is right for you!