Marketing Tips for 2016 - Kickstart Your Advertising Plans! - By Targeting Pro Marketing

Marketing Tips for 2016
Ramp Up Your Marketing!

Free Marketing Tips for 2016 from Targeting Pro Marketing

New Year’s resolutions are here!  It is time when organizations re-evaluate their performance, policies, and procedures.  Time to ramp up the business marketing efforts, because we all know more marketing equals more interest which equals more contacts which equal more sales which equals more profit.  Here are some tips to help put your company in the green for 2016:

• Build A Website

  If you have not done so already, design and put in place a functional website that performs correctly for your business.  Be sure to have a website that conveys exactly what your organization does – be clear about your company objectives, the services you perform, the products you product, and how you can help your clients.  The base cost for a website is design, hosting, and domain parking.  Depending on the size website you would like, this is relatively cheap for the amount of buyers you can attract! If anything can be emphasized, do not wait on having a web design platform!
  
  

  

  Custom Responsive Web Design by Targeting Pro Marketing

  
  

• Optimize That Website

  The key is to be bigger and better than the competition, that does not mean that an organization should simply “exist” online.  That means a company should THRIVE online.  Boosting your organic traffic, creating functional landing pages to capture client interest, and putting out information that shows your organization as an industry-leading expert are keys to success in the upcoming year.  Optimizing your website is nearly as important as creating the website pages to begin with, this is how search engines READ your information.  If you offer unique, interesting, compelling, and informative write-ups for your readers, you will earn brand awareness, organic traffic, and high-quality sales leads. A beautiful website attracts humans, search engine optimization appeals to how search engines read your website information -- and they are hungry, be sure to feed them!
  
  

  

  Search Engine Optimization - Get Found!

  
  
  
  

• Kickstart Your Blog

  The next best thing to creating content on your website is the amazing information machine of offering an informative blog to your clients.  It does not matter if you are eCommerce, in the service industry, or a combination of both.  A blog can inform your clients’ of your expertise (showing you are an expert in your field), let them know of changing events in your industry (news-worthy), and can highlight any special offers you want to convey to client’s (especially those that are time-sensitive). What's that, you don't have the time to dedicate to writing blog content two to three times per week? You can always hire a blog shadow-writer to write unique custom content to keep your readers coming back fro more!
  
  

  

  Write Custom Blog Content Creation by Targeting Pro Marketing

  
  
  
  

• Market Exponentially With Social Media

  Don’t stop at an awesome website and compelling blog – launch that information powerhouse into the internet mainstream with social media marketing.  Putting your permanent links and information out there via social media is like creating your own “web of influence” to the internet world.  You are not only building this information to your immediate fan base, but you are setting up a perma-link network of links that lead search engines back to your blog and back to your website.  These links will generate traffic for years to come!
  
  

  

  Custom Facebook Marketing Images For Real Estate by Targeting Pro Marketing

  
  
  
  

• Compelling Custom Graphic Design

  Do not settle for anything less.  Custom graphics on your website offer a polished brand-look that shows you as the cut, clean industry professional that you are.  Extend those incredible graphics to your blog, and to your social media outlets.  Branded images bring up brand awareness, and allows you to capitalize on your marketing efforts with properly marketed and copyrighted images that no other company can rightfully “steal” from you.  Putting amazingly lively graphics on your blog, social media outlets, and website will bring attention to your brand and client perception will increase dramatically. 
  
  

  

  Custom Graphic Design by Targeting Pro Marketing

  
  
  
  

• Email Marketing

  Keep in contact with your clients over the long haul.  Implement a sales marketing campaign but also an informative news-oriented campaign.  The sales marketing will assist in selling the goods and services you provide to contacts, and an informative newsletter will teach your clients about those goods and services and how/why you are an industry leader. If you are unsure as how to proceed with setting up a properly running email marketing compaign, you can always hire a marketing professional to perform those services for you.
  
  

  

  Sales and Newsletter Email Marketing Campaign by Targeting Pro Marketing

  
  

• Print Marketing

  Although the internet clearly has the largest share of marketing potential, print media certainly is not dead.  Whether you are B2B or B2C, clients still enjoy a tasteful and timely mailer piece.  Stay in touch with quality-designed postcards, trackable coupon codes, product updates, expansion packages, informational flyers, and more! 
  

  

  Personalized High Quality Print Marketing by Targeting Pro Marketing

  
  

• Photography & Drone Photography

  We live in a very visual world, and consumers are looking for compelling, interesting content.  If you do not grab their attention, the fleeting world of consumers they are off to a competitor that may offer something different.  An interesting photo can often grab attention before a catchy headline or a great offer.  Be sure get noticed with images that are truly worth a thousand words.  We offer both HD photography and aerial drone photography services to give your brand that POP over your competition! (We are proudly FAA certified to fly our drone commercially.)
  
  

  

  High Def Drone Photography by Targeting Pro Marketing

  
  

• Virtual Assistant Services

  Come up for air!  Sometimes you just need a little help, perhaps not full time, perhaps not even part time, but you have your busy seasons or big clients that may make it difficult to juggle everything.  Targeting Pro Marketing specializes in the flexible assistance programs you need to get you over the hump of work until you can smooth back on track.  Being on-call as-needed, you do not have to invest in a full or part time assistant that you may not need a month down the road.  The next time things get a little crazy, just give us a call, it is as simple as that.  Targeting Pro Marketing is your ticket to virtual freedom!
  
  

  

  On Call Virtual Assistant Services Provided by Targeting Pro Marketing

  
  

We know that is a lot to put on anyone’s plate, but all of these marketing techniques working together will give you exponential growth in 2016.  Even if you concentrate on the tips that just make sense for your business, your market, or your area, let’s get started!  If you need a consultation to help you sort things out, we would be more than happy to speak with you, or contact us and let us know what your marketing goals for 2016 are and we can complete a marketing strategy plan that fits you and your budget.

Mark and Christine Barber
Targeting Pro Marketing
Your Ticket To Virtual Freedom 
Virtual Assistant | Web/Graphic Designer | SEO | Drone Photographer | Social Media Expert
Phone: 352-553-8739
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Social Media Marketing - Emphasis on Quality

Social Media Marketing (SMM) is beginning to get more attention these days than say, seven years ago when we were first getting into it for business.  Now more and more companies are starting to see all the benefits social media marketing can give them, and what kind of exposure they can get in our now plugged-in world.  The problem that arises with this, is that there is no degree in social media marketing, there is no certificate, there is no training program one can go through to verify they have the knowledge, the skills and the understanding of how to do it properly.  So – how do you make an informed decision if there is no verification certificate?  The purpose of this article is to help guide you through the process on how to select the social media marketer that is right for you and your company, and how to spot red flags.

How To Choose A Professional Social Media Marketer

Social media marketing is a delicate balance of compelling graphics, valuable information/content, and modern trends you offer your friends, fans, followers and partners.  Does this mean you have to sacrifice quality?  (And we do emphasize QUALITY social media marketing!) Absolutely not.

It seems that every teenager or person living in their parents’ basement can claim to a “Social Media Expert” … but what does that mean, exactly?  You spend 30+ hours a week on Facebook?  You tweet 20 times a day?  What makes a social media marketer rather than a social media addict?  Quality content.  Anyone can make Facebook posts (heck even Grandma is doing it), anyone can use their smart phone to send out a tweet.  But what is the purpose behind it?  What does it mean?  What is it offering?  If you’re not giving your listeners something important – you’re just making digital sound waves.  And not the good kind. 

Sometimes social media marketing doesn’t get taken very seriously – if you are a social media marketer (ahem, check out Targeting Pro's SMM information here), you often get the “Oh so you just play around on the internet all day?”  After the dedicated professional side of us has to seriously refrain from doing bodily harm to that individual, we realize that this is simply due to a lack of understanding of the power social media marketing holds within a business plan.  There are many individuals out there who claim to be SMM’s but honestly, they do not take their marketing seriously nor do they perform it in a professional manner.

Question on social media posting quality: “ZOMG, Wud u want thsi 2 represint ur companee?” 

Not very impressive, is it?  In fact, poor social media marketing can be damaging to a company.  How would you feel if your name was misspelled in a post?  How would a partner feel if their name were misspelled in a promotional offer?  What about offering incorrect information on a sale item or give-away and having to honor it?  What about misrepresenting a product?  You lose credibility.  You lose customer trust – and that is a hard thing to build.  The world wide web, and especially social media, has made it easy for a dissatisfied customer to share their experience with the world, so great care should be taken into who you want being your “voice to the world” in social media.

Some things a company should consider when selecting a social media marketer to add to their team (either in house or contracted):

• Brand Awareness
• Event Promotions
• Sale Promotions
• Business purpose behind each action
• ROI (tracking) & Analytics

Some companies feel the cheapest form of social media marketing is the right price for them, and they may lack the time or ability to research their business options adequately for their needs.  Often times when the cheaper option is taken without investigation, there can be a a lot of negative impact that occurs when a poor SMM gets a company labeled in a poor public light.

Now try to put yourself in a customer’s shoes – how would you feel about a company that offered marketing material that had:

• Punctuation errors
• Spelling errors
• Grammatical errors
• Poor sentence structure
• Misspelled graphics
• Inconsistency, either with branding or sale promotion that offered something different after the link was clicked
• Using “I” when speaking as the company’s voice
• Linking to articles that display competitor advertising/links
• Lost sight of the purpose of being in touch with customers on a social media outlet
• Delayed responding to a question or comment posted on a social media outlet
• Did not respond at all to a question or comment posted on the company's social media outlet
• Flat out erased complaints on the company's social media outlet instead of dealing with them

Would you trust your hard earned money with a company that partook in the above marketing activities?  Would you not think they perhaps “didn’t have their stuff together” and would not be a good candidate for handling your purchases, processing your credit card, or may be unable to offer you the deal they promised?
 
We pride ourselves in being a social media marketing company.  It is a specialty niche in the marketing world that is constantly evolving and are addicted to it.  A social media marketer is always on, always learning and always a professional voice for their client.  There is no “We don’t know” in our vocabulary.  Targeting Pro Marketing is completely upfront with clients about our abilities and skill levels when it comes to meeting your needs, and if we are unable to assist your company directly we can certainly give a reference for a partner who can.

Want some tips on picking a great social media marketer?  Be sure to at least ask for the following items from your next candidates:

• Ask for references (happy customers should always be willing to refer a good marketer, talk to them, not just reference a review page that can be falsified)
• Ask for examples (request links to previous examples of work to show professionalism and tone in writing or graphic design)
• Ask for a proposal or business model (what are they going to do for you, exactly?)

These are what we would call a bare minimum requirement for any social media marketer you are looking to hire.  After all, a company should not think twice to request these three items from a web designer, graphic designer  or SEO expert, you should expect no less from a professional in the social media marketing field. (PS: We do all that, too!)

Contact Targeting Pro Marketing for your next marketing project.
Phone: 352-553-8739
Info@TargetingPro.com
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