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So you know you need help, but you're not exactly sure what your website needs.
This is often what we hear from our clients and potential clients - we need more website visitors.
The truth is that you have to get down to the root of your website problems.
Some questions we can ask is:
Is your issue that your website is not modern and attractive to today's consumer? If your website is not updated continually it may not appeal to today's customers. Do you have text that pertains to your product or service? What about images? Are they updated and relevant to your customer base?Find out more how to keep your website modern, current and content-ready.
Do your images convey an equivalent message to your website text? What top three images do your website give your potential customers? Is that the image you want your website to be recognized as? Do those images match your text/content/article appropriately? How can images help my website?Find out more how images can help your website search engine rankings.
What do my meta tags tell search engines? Is your content properly indexed for search engines? Does your text convey the keywords you want to portray to the public? Are you being perceived as an expert in your field? How do I rank with Google, Yahoo, AOL and other popular search engines? Why am I not ranking higher?
Here at Targeting Pro Marketing we KNOW websites, we KNOW internet marketing and we KNOW what your website needs to be found, loved and adored by your customer-base.
Internet users are growing by the day, websites are growing by the day – that means that more and more of the world’s population has internet access. What does this mean for websites? Competition.
A website should not just simply “exist” – a website should be a living and breathing thing that is always changing and always growing with a business. It does not matter if the website’s purpose is to sell fine china, provide real estate services or simply to offer the public information – they all have the same goal: to be seen.
Having a static web page that never changes and never updates information will have a hard time competing in today’s online market. Everyone is fighting and fighting hard for a slice of the pie to make a living. The economy is currently in a state to push a website to the top, or push it out of the way – depending on where it wants to go.
If you build it, they will come, and no phrase could be truer for the web. Offer something no one else does, provide a unique service or fantastic product and market it correctly. Slapping up boring text on a website will have a hard job of drawing in people, it must be interesting, captivating and believable.
If you are ready to vamp up your website and turn it from bland to grand – leave it in the hands of a pro. Not a website expert? You don’t have to be! Targeting Pro offers flexible website plans for any budget and frees up your time to keep running your business.
Your most powerful asset to your marketing strategy should be your website. It is your way to literally touch the world using the internet to a very wide client base. It is your face to your clients, your community and your associates. There are a few questions you have to ask yourself in your assessment of where you want to be with your brand and image:
Are you putting in the time and effort into not only making it the best website in the business but also keeping it that way?
Do you have skills it takes to create a comprehensive and attractive website?
Do you have the time to create unique content that your clients and associates will find valuable?
Do you have the time to stay in touch with your clients using social media outlets?
A lot of people find it hard to answer yes to all of these questions. The next very important step is to say “Okay - now what do I do about it?”
I have come across many people who badly want to bring their websites up to speed but have no idea to go about doing it. I like to think of a website as a home. There is a base cost to even have one (as in domain & hosting fees), there are maintenance fees (perhaps you pay for a website to host on your page from an outside source), you have to keep it clean & current every single day, there are fees for updating & upgrading & renovating, etc…
Now every homeowner will know, that if you do not have the ability to perform all of these tasks yourself, they hire a professional to take care of their investment. If you do not have time to clean, you hire a trusted housekeeper, if you have a broken pipe you hire a plumber, if your roof is leaking you hire a roofer, if you need a remodel or overhaul you hire a contractor. Specialists were created because we all cannot be perfect in all things - if websites & search engine optimization are not your strong points, if writing unique content has you with writer’s block and if social media is intimidating & confusing, it is perfectly logical to hire someone to assist you in these technical matters.
You specialize in what you do for a reason - to provide exceptional service to your clients. As your internet marketing specialist, I also offer to give you the same exceptional service for your website. You don’t have to be a writing expert or a social media whiz to provide valuable information to the world - you can keep on being your own professional and having your website support taken care of with confidence.
If you would like a website strategy plan particularly tailored to your business, needs, area & area of expertise, feel free to get in touch!
Every business has room for growth, no matter what the budget or economy holds. If you are not adapting to the changing market you will find yourself trying to survive in a world that no longer exists. All businesses benefit from intelligent and well-planned growth. Whether you need assistance for 1 hour, 1 week or several months – a Virtual Assistant is your on-hire help with no long-term obligation. Search Engine Optimization is another aspect every business website cannot be without. What does Search Engine Optimization (SEO) mean? It means that your website is geared up for the best possible search engine rankings with relevant content to help boost your placement. The more potential clients that see you, the more sales you will make.
If web design, graphic creation, html coding, linking, social media, Twitter, Facebook and blogging have your head spinning – allow a Virtual Assistant to help take the technical burden off of you so that you can get back to what you do best: Running your business. On-going web maintenance can sometimes be a hassle for individuals who are not familiar with the latest technology or have the bigger fish to fry on a daily basis. Signing on a Virtual Assistant to help maintain your website, content, SEO and even shadow writing for your blog can be priceless additions to your web presence. Effective website create online presence – make your reputation online as good as it is in the field!
Gearing up for 2010 can be the best and also the scariest thing you can do - don't know where to begin? These five simple tips will help you on your way to kick-start your business!
1. Check Your Email Regularly – Your clients know we are living in a virtual world and responding to emails promptly has been as important as returning a phone call. If you do not have a mobile email service with your current phone company, check your emails often and respond to potential clients even if you have to research the information and get back to them later once you know the answer. Business does not wait!
2. Answer Your Phone With A Smile – Sounds simple, right? An old trick that works well to get you started is to hang a small mirror facing you where you receive most of your phone calls. Before you answer the phone – smile – the caller will hear it in your voice. Before you know it you will be trained to answer the phone like this all the time – a positive attitude can be priceless!
3. Focus On Accomplishing Tasks – Another simple one? It is so easy in today’s day and age to get distracted. Plain and simple – distractions take us away from our focus. Whether your task is to return all of your calls before 9am, to complete a load of laundry or to publish your blog post – remember this: You are only human and can only complete one task at a time. Even if you are a multitasker you will know that jumping from one subject to another causes you to break your concentration on what you are doing. Stay focused and complete one task (no matter how minor) before moving on to the next.
4. Set Goals – No matter how you want to do it, whether you want to write out a business plan for the year, post a white board, create a checklist or plug asks into your mobile calendar, set yourself up with reasonable goals. Achieving goals not only accomplishes work but it motivates us to take it to the next step. Break it down to small items that accomplish a large goal. Do you want more internet presence? Well then are you putting unique content on your website? Are you using search engine optimization strategies? Do you have a call to action on each page? Don’t overwhelm yourself with long-term goals, just break them down into more manageable ones and you will see your progress.
5. Social Media – You’ve heard it all over the web and you’ve watched it on the news – Social Media is the next big thing. NO it is not. IT IS THE BIGGEST THING. We are all becoming “plugged in” to the internet. We are finding our niches, our outlets, our interests, our coworkers and even our friends and family with the help of social media. Blogs, Twitter, Facebook and LinkedIn help you stay connected to the things you value most. Don’t miss out, be out of the loop or find yourself sitting on the sidelines – Take the plunge and dive right in!
Let's face it - every business could use a booster shot. If you are finding yourself running short on time or it is taking you away from your clients, think about the possibilities of hiring a Virtual Assistant (or VA) to help with your tasks. Hire for as long as you like - no long term commitments!
I had an interesting revelation this week, so I thought I would do a write-up about it.Upon my vast amount of time on the internet, I stumbled upon a very interesting quote (some of you may have seen me quote it on my other social media sites).
The quote is as follows:
"An artist chooses his subjects: that is the way he praises,"
At first it struck me just as an appealing (and true) phrase.I mean…who would bother creating a piece of art for someone if they didn’t care about them or the subject manner?
Then I started to delve deeper into it.
I began thinking about all the previous artworks I had done.I began to think about all the subjects I included in them from my life.
This quote never began to ring so true.When you are included in on someone’s artistic works – may it be a drawing, painting, sculpture, poem, song or even a mix tape – it is because you inspired that person.Your influence in their life was so great that they found an artistic outlet to commemorate you.
I have never done a piece on someone that did not illicit some sort of strong emotion to me.Let’s face it – why would anyone create works they were not passionate about?Money can sometimes be a great motivator for someone to create custom art (don’t get me wrong) – but it is the soulful art that comes from deep within.
Looking back in my memory banks (and dusting off a few old files) I recalled one of the first things I did for my (now) husband back when we were friends – I wrote him a sonnet.Although the poem itself is unfortunately lost to time, I can still recall the subject – of building a mansion up in Heaven and how each room was not build with brick and mortar but with love and dreams.How each room was a memory added on over time.That was nearly 11 years ago.
When I received my very first digital pen – my very first subject was my youngest daughter.I sketched out a replication of a photo of her on her birthday and recolored it.
As a Christmas gift for my family I am designing a “Family Calendar” that has seasonal themes incorporated with pictures of each individual for their birthday month and accomplishes they have made in life.
One of the first drawings I ever did in school was one of my mother (which amazingly she still has) of her and I in front of our house (you know – triangle dresses and all!).
I also love fantasy creatures and often include them in my works. There is something about letting your imagination run in wild abandon that makes art more like fun and less like work. Again, to create that in which you love is a very pure form of praise.
May artists paint nature because of all the beautiful things the natural world brings to us - the joy and astonished wonderment that captivates our thoughts and expresses itself out through our pens and brushes (and mouse clicks).
Not a deeply informative post I know, more of a public service announcement.I remember when I was young when I sometimes didn’t have the ability to “purchase” a gift for a friend or family member I would “make” them something.I think a lot of folks may think that is cheaping out – a good way to get out of getting a worthy present or something of that nature.You’d get the raised eyebrow and a head nod with “that’s nice” but not a thank-you or a hug for hours of work you put into something.A piece of art is an extension of the soul – not something you can purchase in a department store window.It is not something anyone else has or ever will have – it is a unique and priceless gift unto itself.(I don’t know if macaroni pictures count for this…)
If anyone ever creates art of you or about – it is one of the deepest compliments one can give, be sure to thank them, as more than likely it came directly from the heart!
