Heat Things Up This Summer With These Seven FREE Sizzling Marketing Tips, Tricks & Ideas!

Seven Sizzling Summer Marketing Tips!

Seven Inspiring Summer Marketing Tips, Tricks, and Ideas!

Things are heating up and spending fever is catching on quick, time to kick your business marketing into gear while the iron is hot! It is easy to neglect the busy months of summer, but with these seven super easy marketing tips you simply can’t go wrong!

1. Summer Savings Promotion

Summer is the perfect time to launch a new marketing campaign. Even if summer is your busy season, ride the wave of success longer with proper marketing and building brand awareness. Take the time to sketch out exactly what you want to accomplish this season – be sure to keep it reasonable for the time frame. Do you want to increase traffic to your website? Do you want to gain more popularity on social media? Do you want to have more product sales? Do you want to get the word out about your new summer offer? Be specific about your goals, and start a timeline of things that need to be done in order to make that happen. Marketing Tip: Be sure to keep your theme and slogan throughout your holiday marketing efforts.

SOME FUN SUMMER MARKETING THEMES, SLOGANS, AND IDEAS:

Beaches / Sand
Beach Towels / Umbrellas / Lawn Chairs
Barbecue
Flowers
Flip Flops / Sunglasses
Ice Cream
Sun / Sunshine
Palm Trees
Heat / Hot
Swimming
Boating
Fishing
Camping
Make A Splash This Summer
Dip Into Summer Savings
The Doctor Ordered More Vitamin Sea
Hot Summer Deals
Summer Fun Has Begun
Chill Out This Summer
Summer Vacation
Beat The Heat
Don’t Get Burnt This Summer
Fun In The Sun

2. Summer Print Media Marketing Campaign

Get in the summer spirit with a fun summer theme. Pick a theme and sketch out an idea to get the word out about your hot summer promotion. Accomplish this with various types of flyers, such as tri-folds, networking handouts, self mailers, and postcards just to name a few - not to mention signage, banners, and themed displays. Be sure your design is professional-looking and delivers your summer marketing message effectively. To ensure that happens, be sure to hire a professional print design company that will get you the product you need to wow customers.

3. Summer Web Design Enhancements

Let your client-base know you are putting together something special for the summer by jazzing up your website. This helps online clients get in the mood with colorful summer images that compliment your theme. Be sure to highlight your summer savings deals with banners and icon placement in strategic areas of your website. Be sure to incorporate your slogan for better branding and name recognition. Not sure where to start with your web design? Targeting Pro Marketing can help point you in the right direction with a free web analysis ($100 value) - simply put "Summer Marketing Help" in the comments, and we will be in touch!

4. Summer-Time Graphics

If you’re looking to go above and beyond, creating an enticing summer marketing event with custom graphics specifically designed for it can really bring in sales! The biggest goal of creating a marketing event for your business is to make that event memorable. Use bright colors, and flashy graphics in your print designs, web enhancements, and of course social media. Images are shared a lot more on social media than anything else and have a huge impact as they can be shared easily. Want to increase your reach? Include a graphic with your summer theme marketing event that compliments the message you are trying to send out. Be specific – do you want them to like, share, comment, give their opinion, win a prize, etc? If you want them to “Save the Date” of a big sales event, create an event for your Facebook Page, share it in local networking groups, and manage any questions Facebook users may have. Remember: Make it noticeable, make it amazing, make it memorable – apply that to visually appealing graphics and you have a great combo! Need a little help with putting together some great summer sales designs? Targeting Pro Marketing can help with that, graphic design is our specialty!

5. Summer Blog Content / Seasonal Landing Pages

In a world where the internet is the information highway, content is STILL king! Don’t neglect your custom article, blog write-ups, unique landing pages, and event details. Doing so with custom-written content will have the search engines crawling all over your website. Couple that with Search Engine Optimization (SEO), and you can really start getting traction for your marketing efforts! Including design elements, incorporating SEO, and having “capture pages” for customers to land on can help to increase traffic and sales during the summer. Keeping them with your theme can also make them evergreen content – meaning you can use them again, and again each year! (And we’re all about going green, right?)

6. Summer Social Media Marketing Campaign

Its not just for kids! More and more people are influenced on purchase decisions based off social media exposure. Why? Let’s face it, humans are social creatures. Studies have shown that if someone knows another person that has had an experience with a product or company, they are more than likely going to purchase that product or through that company on the good recommendation their friend has. This is what makes social media a vital part of your marketing campaign. Now with using targeted ads, you can increase your reach to certain demographics and literally get what you pay for with each click. Couple this with the custom graphics, Facebook events, and other social media platforms, you can really extend your marketing reach during the hot summer months!

7. Summer Give-Aways

Nothing gets attention faster than a freebie on the internet. It may seem like a pun, but anyone on, in, or around social media will get a chuckle out of that one – because it is SO TRUE. If you really want to garner attention to your summer marketing event, be sure to offer something to customers (and new potential customers) something for free. This could be a door prize for visiting your in-store location, it could be for a free item with purchase, it can be for participating in liking and sharing your Facebook event, or it can be a goodie bag for kids. Whatever you decide on, make sure it matches with your theme, and offers value to your customer. Offering these goodies can speak volumes and can give customers a great reason for stopping in or trying your products. Giving something away for free rarely costs anything on a technical level – because you can pay much for the opportunity to just be noticed by a client in paid advertising. There is no price on personal experience! Market your freebies and give-aways right, and you can stir up a lot of interest without breaking the bank.

TOP FREE MARKETING TIP:

Don’t fry your eggs all in one pan this summer! When putting together your summer marketing platform, try not to rely on one tactic or platform, be sure to spread out your efforts. Think of it like casting a larger net – you have more reach with the potential of bringing in more clients and more sales. Diversify your marketing strategy and do a bit of everything, from there watch your metrics closely and take note of what works and what doesn’t.

Have questions on your setting up your marketing campaign? Targeting Pro Marketing specializes in seasonal marketing campaigns, and we will be more than happy to help walk you through the process that is right for you, your business, your industry, your area, and your budget.

Targeting Pro Marketing Specialist - CONTACT TARGETING PRO MARKETING HERE >>

As a special thank-you for reading our Free Tips on Summer Marketing blog article! If you found this article helpful, please share the love with friends, family, and business colleagues that could also use a boost this summer!

Need A Little Marketing Inspiration? CHECK OUT OUR MARKETING DESIGN GALLERY FOR IDEAS >>

Mark and Christine Barber
Targeting Pro Marketing
Your Ticket To Virtual Freedom 

Virtual Assistant | Web/Graphic Designer | SEO | Drone Photographer | Social Media Expert
Phone: 352-587-2059
Let's Connect!
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Spring Forward With These FREE Easter Marketing Tips, Tricks, and Ideas!

Get in the GREEN this Spring Holiday Season with these easy to do Easter marketing tips, tricks, and ideas!  

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It’s time to spring forward with your business marketing!  So many small businesses fall short during the year because they only focus on the big ticket holidays of winter.  Why not jazz things up in Spring, when sales are in full bloom?  With the following information, you will find some great marketing tips to help keep you in the green this season, compliments of Targeting Pro Marketing: 

1. Easter Holiday Greeting To Clients

Easter is a fabulous holiday, and it can also be equally wonderful in your marketing campaign.  This is perfectly timed to be after the Thanksgiving, Christmas, and New Year rush, and is an excellent time to remind clients of your business, your brand, your products, and your services.  Putting together a holiday greeting message to clients is one of the simplest forms of marketing you can commit to.  It can be something as simple as coming up with a holiday slogan, using a holiday-themed logo, and pushing your branding to an Email Campaign, signage, print media such as flyers/brochures, and social media images.  Be sure to keep your theme and slogan throughout your holiday marketing efforts. 

2. Easter Promotion

Sit down and hash out an excellent Easter offer that will bring your clients to your store, generate phone calls, or trigger email responses.  To do that you first must recognize what it is you want to accomplish.  Do you want to get more appointments?  Grow website traffic?  Increase revenue?  Build customer loyalty?  Increase brand awareness?

Build something that is specific, measurable, attainable, realistic, and time-based.  A Spring Marketing Plan can mean a bonus revenue source this year!   Need help putting together a Marketing Plan?  Contact Targeting Pro Marketing for help with your Easter endeavor.

3. Show Your Easter Spirit

Let your client-base know you are putting together something special for the spring holiday.  Create a marketing campaign with a catchy slogan you can use all day, week, and month long (and re-purpose every year if you wanted to)!  Here are some captivating Easter slogan ideas that will keep them coming back from more:

SLOGANS

EGG-cellent Savings!
We’re so EGG-Cited!
Hop On In!
Sale EGG-stravaganza!
Hop To It!
Spring Forward With These Savings!
Some Bunny Loves You
Spring Is In The Air
Check Out THESE Easter Eggs…
Easter Blessings
Keep Calm And Easter On
EGG-Citing Savings
24 Karat Deals
Basket Full Of Goodies
Color Me Happy
Head Down To The Carrot Patch
Cast Your Peepers On This!
For My Peeps…
Sunrise Service
To Dye For
You Make Me Hoppy
You Crack Me Up
Spring Fling
Just To Dye For

4. Create An Event

If you’re looking to go above and beyond, creating an enticing Easter holiday event can really bring in sales!  The biggest goal of creating a marketing event for your business is to make that event memorable.  You want them to “save the date” – which is pretty important in today’s standards.  Save the date can mean slapping your flyer on the fridge, “going” to your event on Facebook, or having someone finding your deal so irresistible they put it in their phone and make it an “event” to go to.  What could be better?  Remember: Make it noticeable, make it amazing, make it memorable. 

5. Create An Easter Contest

Nothing gets more interaction than creating a contest.  What does that mean for your business?  That means making a prize worth attaining, or an event worth participating in.  Here are some contest ideas to get your creative juices flowing:

Photo Contest

Do you provide products to clients?  What about creating an event where your products are featured in client photos?  Not only is this excellent PR (Public Relations), this can be reusable content you can use in future promotions.  It is a wealth of possibilities!  The same thing is for those in the service industry.  For example: Do you provide lawn care?  Why not have the “best lawn” Spring competition?  For restaurants, why not have clients post their “Favorite Dish” – even if the results are a custom client special, let them know how you are willing to please!  Seriously, the possibilities really are endless with this novel approach.  Need help or guidance for rules and regulations for your contest?  Contact Targeting Pro Marketing and we would be happy to guide you through your contest process.

In-Store Event

What is better than having your clients peruse your store on the holiday day off?  Offering something special to them!  Why not create an “Easter Egg Hunt” right in your store?  Set a time frame, hide specials, deals, and coupons in Easter Eggs, and hide them throughout the store.  Select a time frame that those customers can discover your amazing deals, and have an amazing experience.  Extra points to ask those clients to have their photo taken or picture of their products showing their excitement and appreciation for winning your special sale event.

Community Event

It isn’t just about the store, take your business to the next level by offering to participate in a community event.  You can sponsor a school, organization, church or charity to put on an Easter special event.  Do what you are passionate about.  If you have a certain charity, church, non-profit, or organization you support – highlight your partnership on this loving spring holiday. Giving blessings for a memorable event for people create life-long fans, don't skimp on matters of the heart!

6. “Easter Egg” Find

It’s not just for kids!  You can set up an Easter Egg Hunt in your store (see above), or you can even do an Easter Egg Hunt event on your website.  How can you do that?  Create Easter images with special discounts and codes for your clients.  Hide those images in not-so-traveled areas of your website.  This rewards clients to search your website and discover areas they may not have known even existed.  Rewarding them for their efforts is just icing on the cake! What fun!

7. Traditional Easter Egg Hunt

Jump right in and sponsor a holiday Easter Egg Hunt in your local community.  This can be providing supplies, coloring eggs, offering food/drink, or offering a venue for the Easter Egg Hunt.  This will get a lot of promotion as partners and charities will typically give their sponsors notoriety for their efforts.  Be sure to ask around to local schools, churches, children groups, and non-profits to see if you can team up and have an exceptionally great holiday experience! (Egg-ceptionally?)

Easter Egg Hunts aren’t just for kids anymore, if your business caters to a more adult atmosphere, be sure to target your egg hunt to that.  You can do in-store hunts for coupons, product placements, goodie bags, and more! Let's face it, as adults most of us really enjoy shopping, why not make it fun with an Easter holiday theme? Now THAT is a marketing promotion to dye for! (Har-har!)

8. Give-Away Easter Goodies

Spring is a time for new beginnings, don’t be afraid to invest in the concept of the “freebie” to rouse attention.  Something for free isn’t always a sale lost, it is an opportunity (sound familiar?).  If a client has not heard of your business, or has not been made aware of a particular good or service you provide, offering that goodie in the form of something for free can speak volumes.  Depending on what you do, you can offer a free item to clients in raffles, in-store give-aways, event goodie-bags, or charity door prizes.  Giving away a free massage, free haircut, or free item up to a certain amount can bring brand awareness to what you have to offer, and gain you both web and foot traffic.  Giving something away for free rarely costs anything on a technical level – because you can pay as much for the opportunity to just be noticed by a client in paid advertising.  There is no price on personal experience! Again, don't forget the heart and keep your marketing goals in mind of what you are trying to achieve.

 Easter Social Media Campaign

Bringing your holiday marketing to the social media platform can gain you exponential exposure!  There are so many options you can do to participate in this beautiful holiday event.  Share holiday-themed images. Be careful here - slapping up just any old image can have serious repercussions if not executed properly. Sniping an image you found online and posting it "as your own image" can land you in hot water with copyright infringement, you may not think it is a big deal until it happens to you. You can get sued by the original creator and/or owner of that image, and they can go after "perceived profits" if you used it in a marketing campaign that you financially benefited from. If you are going to borrow images, make sure you either have permission or give proper credit. It is always safest to have a custom image designed for your company, then there is no worry or concern of copyrights. Don't be afraid to be social, just be sure you aren't stepping on anyone's toes to do it.

Holiday-Themed Products

Offering customers Easter products is a simple and easy promotion for social media.  It has become the face of social interaction – and people have not only grown accustomed to holiday promotions, the introduction of holiday images, feelings, emotions, and messages is practically expected.  Product placement can be especially successful when paired with timely holiday images.  Do it right, and your fan base will even do the promotions for you with sharing! You can really shine here with Easter-themed images, product placement, and paired with tasteful messages and graphics can really go a long way.

Contest

Let us not forget you can make your holiday contests social!  This means you can promote and advertise your “social event” with a gusto, and you need only to sit back and monitor fan engagement.  Setting up a contest can be tricky on some platforms, if you need a social media marketing expert to offer assistance you along the way, Targeting Pro Marketing is happy to help.

Fan Engagement

Holidays are a special time in the marketing year.  You can invoke feelings and emotions that may not be present during the typical sale year.  Promoting your event properly on social media can elicit high customer engagement, and create a “sharing is caring” environment. A great marketing campaign pulls at many things, interesting visuals, proper placement, complimentary colors, thoughtful messages, correct fonts for the message, and pulling at the heart strings is just an added bonus. Make it special, and your customers will "feel it" when they see it.

Make Things “Pinteresting”

We have never left the world where a picture speaks a thousand words.  That being said, you should make extra efforts to take beautiful photos as it pertains to your business.  Posting these images (in a non-sales format, or you could get nailed for spam) can certainly gain interest and customer love when applied correctly. The more interesting and beautiful the image, the more likely it will be gobbled up and shared exponentially on this visual platform.

10. Don’t Put All Your Eggs In One Basket

Try not to rely on just one sales platform.  Diversifying your marketing can really give you a broad-coverage on your marketing campaign.  The more diverse you are, and the more marketing avenues you pursue, the more likely you are to find success on holiday sales. 


Have questions on your marketing?  Targeting Pro Marketing specializes in holiday campaigns, and we will be more than happy to help walk you through the process that is right for you, your business, your industry, and your budget.  CONTACT US HERE >>  Targeting Pro Marketing Specialist

As a special thank-you for reading our blog article, please accept our current Easter offer.  Thanks for hopping by!

EASTER MARKETING DEAL >>

Need inspiration? 

CHECK OUT OUR MARKETING DESIGN GALLERY FOR IDEAS >>

Mark and Christine Barber
Targeting Pro Marketing
Your Ticket To Virtual Freedom 
Virtual Assistant | Web/Graphic Designer | SEO | Drone Photographer | Social Media Expert
Phone: 352-553-8739
Let's Connect!
Targeting Pro Marketing Professional Marketing Website
Targeting Pro Marketing on Facebook  
Targeting Pro Marketing Blog
Targeting Pro Marketing on Twitter
Targeting Pro Marketing on LinkedIn